By Integrated Marketing Platform | June 11, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Refresh Your Marketing Strategy As The Country Opens Back Up
One of the first things to consider, is your brand’s story. Is it interesting and relevant? Full Story: Forbes
The Overlooked and Undervalued Importance of Marketing
One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. Full Story: IT Business Edge
What’s the Difference Between Performance and Brand Marketing?
A new study shows that even marketers don’t know the difference between brand and performance marketing. Full Story: Adweek
3 tips for the successful use of affiliate marketing
As a small business, you may think you have limited resources to promote your products and services, but you are wrong! Full Story: EIN News
3 ways to use teamwork to enhance your practice’s marketing strategy
2 specialists discuss the importance of marketing at veterinary practices and the emphasis of teamwork in the marketing scene. Full Story: DVM 360
Why Is Marketing Personalization So Hard?
Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. Full Story: CMSWire
How to Boost Your Online Store’s Sales Using Video Marketing
You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. Full Story: Business 2 Community
How to shape your marketing strategy for a post-pandemic future
The ad tech industry has undergone substantial change over the past 12 months but not only because of Covid, according to Ali Syed, director of international sales for Oracle Advertising. Full Story: Campaign
SOCIAL MEDIA
10 Tips For Ensuring Your Social Media Content Stays On-Brand
Marketing on social media can be a challenge. Between engaging different audiences across platforms and staying true to your brand message, there are several factors to manage. Full Story: Forbes
9 Tools to Help Grow Your Social Media Channels This Summer
Drive sign ups, impressions, and awareness with the help of these utility apps. Full Story: Entrepreneur
Twitter is Adding a New ‘Subscribe’ Button to Newsletter Creator Profiles
As its suite of creator monetization tools continues to expand, Twitter is now adding another element to help newsletter creators, with a new, prominent ‘Subscribe’ button on their profiles, linked back to its recently acquired Revue platform. Full Story: Social Media Today
The importance of uplifting visual content on social media
Social media is a great tool for brands to connect with their audience — and what better way to achieve this than by posting positive content? Full Story: Media Update
SEARCH ENGINE
SEO Just Got Personal: How To Get Hired In The Era Of High-Tech Talent Sourcing Tools
There is a shift disrupting hiring practices and it’s requiring a new skill for job searches. Full Story: Forbes
CommerceCo Recap: SEO Link Building Is Hard
Link building is among the most important search engine optimization techniques. It is foundational and essential. Full Story: Practical Ecommerce
How to Build a Strong Backlink Profile?
Whether for traffic and conversions or Search Engine Optimization (SEO), backlinks always hold the interest of many marketers and webmasters. Full Story: PromotionWorld
Google Updates Video SEO Best Practices
Google has updated its documentation on video SEO best practices with a section on how to optimize content for SafeSearch. Full Story: Search Engine Journal
MOBILE MARKETING
PLEXURE: THE NEXT-GENERATION MOBILE MARKETING SOLUTION
Technology has given us unparalleled access to each other in ways we’ve never had before. Full Story: Influencive
Google tightens Android policies, shrinking already-limited mobile ad tracking
Google is cracking down on advertisers’ ability to track users on Android devices, according to a company update. Full Story: Marketing Dive
Mobile App Development Accelerates Digital Transformation and Success of Businesses
It mainly encourages experiments, learning from failures, adopting new business models, investing in digital technologies, and a change in leadership style to serve customers better. Full Story: Devdiscourse
6 Major Components of a Mobile App Balance Sheet
Mobile apps are gaining popularity more than ever as technology developed. Full Story: ABC Money
DIGITAL SIGNAGE/ SCREEN MEDIA
Interactive displays lead the way in retail
Interactive digital signage will help deliver innovative retail spaces that will ultimately lead to a deeper consumer education and brand loyalty. Full Story: Digital Signage Today
EMAIL MARKETING
Email vs. Direct Mail: The Contest of Cost & Conversions
Email and direct mail. These two have been battling it out for years. Full Story: Business 2 Community
Small Business vs. Big Challenges
If you’re here, there’s a good chance that means you’ve started a small business, which is incredible. We know this can be one of the most rewarding things you can do, and also quite terrifying. Full Story: Business 2 Community
E-COMMERCE
Netflix Pushes Into Ecommerce With Online Shop Selling Show-Specific Collections
Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is officially getting into the ecommerce game. Full Story: Adweek
Google Launches New Integration with WooCommerce to Streamline eCommerce Listings
As part of the continued expansion of its eCommerce offerings, Google has today launched a new integration with WooCommerce, which will make it easier for WooCommerce’s 4.4 million merchants to integrate their product inventory across Google’s various search and discovery surfaces. Full Story: Social Media Today
PUBLIC RELATIONS
5 Reasons to Put Your Money Into PR vs. Advertising
As a small business owner, an entrepreneur, the new marketing manager at a thriving company, you may be wondering how to grow the business and make the best use of your marketing budget. Full Story: Business 2 Community
MARKET RESEARCH
How to Do Market Research and Level Up Your Business
Market research gives you a better understanding of your business and your clients. The question is, “how do you do market research?” Full Story: Business 2 Community
WEB DEVELOPMENT
How much does it cost to build a website?
If you’re building a brand, you’ll need a website, whether it’s a one-page portfolio or a full-on eCommerce store. But how much does it cost to build a website? Full Story: TechRadar
4 Ways to Become a Full Stack Developer
In this article we will discuss various ways to become a full stack developer that enters the web development industry is a relatively easy task at the moment but writing a wave of information technology as a full tea developer is not a cup of tea. Full Story: Green Prophet
MARKETING AUTOMATION
How artificial intelligence has (and will) revolutionise video marketing
We know full well that AI is one of those acronyms that gets chucked around so often that it begins to lose some of its wonders. Full Story: Lancashire Business View
How AI is Spinning the Game of Content Marketing
Gone are the days when AI was just extravagant, and marketers used to collect basic demographic information from customers to create a content marketing strategy. Full Story: ReadWrite
ANALYTICS & BUSINESS INTELLIGENCE
Why B2B Companies Need Closed-Loop Analytics
In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Full Story: MarketingProfs
How AI Chatbots Can Help You Beat the Competition
Chatbots are essentially software applications that try to mimic human conversations to carry on a chat with a customer. Full Story: Business 2 Community
BRANDING AND DESIGN
3 Reasons Simple Isn’t Always Better When It Comes Logo Designs
Minimal logo designs may be the hottest trend, but it doesn’t work with every brand image. Full Story: Entrepreneur
How To Develop the Right Packaging Design to Boost Your Sales
Ever purchase more things than you intended from an in-store visit? Full Story: Business 2 Community
VOICE STRATEGIES
Apple bringing Siri to third-party devices is an absolute game changer
But the biggest, and most important, change from Apple, was making Siri available on third-party devices. It’s a huge move that’s gone totally under the radar, it seems. Full Story: TechRadar
Siri Offline: 10 Tips to Use Siri without Internet
Siri may not be the best virtual assistant out there, but it is trying to play catch to Alexa and Google Assistant. Full Story: Beebom