By Integrated Marketing Platform | June 03, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why Video Plays A Key Role In Today’s Marketing Scene
Video is quickly becoming a vital tool for small-business owners to help them leverage their brand, build loyalty and add new customers. Full Story: Forbes
Five Tips For Making YouTube Marketing Worth It
To put it plainly, YouTube marketing can be a little intimidating if you’ve never tried it before. Full Story: Forbes
4 Content Marketing Tactics You Need to Try
Content marketing may seem intimidating and complicated, but it doesn’t have to be. Full Story: TechDay
Enterprise Marketing Vs. SMB Marketing
Size definitely matters when it comes to marketing. I’ve heard it said that marketing is marketing, period, and that it doesn’t matter if you’re a large enterprise business or a small- to medium-sized business (SMB). Full Story: Forbes
Tips and Tools to Help You Track the Effectiveness of Your Self-Storage Marketing Efforts
With the amount of effort and money self-storage operators invest in their marketing these days, it’s important to know what is and isn’t working. Full Story: Inside Self-Storage
The 4 Core Tech Skills All Marketers Need
“Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Michelle Boockoff-Bajdek. Full Story: Forbes
The future of marketing is IRL
As we come out of the pandemic, digitally native brands should recognize that the next front in the battle for customer acquisition is in real life. Full Story: Fast Company
Marketing our privacy products while preserving privacy
The challenge is that affiliate marketing is a space rife with tons of data collection practices. Full Story: The Mozilla Blog
SOCIAL MEDIA
How Top Agents Are Leveraging Social Media To Sell Homes In 2022
Is social media still worth the investment? In the world of ultra-luxury real estate, the answer is a resounding yes, according to top agents around the world. Full Story: Forbes
Twitter Adds New Feed Sorting Options to Communities
I’m still not sold on Twitter Communities, and the potential for it to become a major element of the app experience. Full Story: Social Media Today
The Best Social Media Apps for Adults
Facebook is undoubtedly one of the best adult social media apps. Full Story: MakeUseOf
81 Different Types of Social Media Post to Amaze Your Followers
Are you looking for ways to impress your social media followers? Want some cool content ideas for your social media posts? Full Story: Social Media Today
SEARCH ENGINE
How To Inspire Content Teams To Care About SEO
Incorporate SEO into your content team’s work by proving its value. Read on for the broader benefits and collaboration tips. Full Story: Search Engine Journal
Top SEO Trends to Work On In 2022
SEO automation companies are on the rise. The need to improve search quality and page ranking in search engines has brought these SEO automation companies to the front of the technology market. Full Story: AiThority.com
Ahrefs vs. Semrush: Comparing the top SEO tools
Ironically, the major difference between these two organic marketing suites may come down to pay-per-click features. Full Story: TechRepublic
When and how to analyze UX metrics to improve SEO
Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. Full Story: Search Engine Land
MOBILE MARKETING
Forewarned Is Forearmed: How To Detect Mobile Fraud And Save Marketing Budgets
Year after year, advertisers are investing more in mobile marketing. Full Story: Forbes
How Much Does it Cost to Build an App like TikTok?
However, based on TikTok, we are considering a few famous tools that are used by top mobile app development companies to build apps. Full Story: MobileAppDaily
Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise. Full Story: MarTech Series
T-Mobile Starts Switching Phone Calls to Its 5G Network
Some T-Mobile customers in Oregon and Utah will be the first to make phone calls over 5G as the carrier begins switching voice calls over to 5G. Full Story: CNET
DIGITAL SIGNAGE/ SCREEN MEDIA
How to build your digital signage and CMS to digital maturity
Many companies have digital signage and CMS systems in place, but are those systems up to par to meet both consumer and employee demands? Full Story: Digital Signage Today
Omnichannel. One audience, one message, any relevant screen
With that in mind, Vicinity have integrated with South Africa’s leading DOOH and mobile media owners to reach your audience on any relevant screen. Full Story: Bizcommunity
EMAIL MARKETING
What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. Full Story: MarTech
Here’s Why Email Marketing Is Still Important in 2022
Email marketing is one of the oldest and most effective ways of introducing, engaging, and informing your customer base. Full Story: TechAcute
E-COMMERCE
Walmart to Add Four E-Commerce Warehouses to Speed Deliveries
Walmart Inc. will build four new e-commerce warehouses in a push to speed deliveries, using an automated system to pick out items while also creating more than 4,000 jobs. Full Story: Bloomberg.com
Three Tips On Leveling The Playing Field For Small Businesses
But beyond just having a digital store, small-business owners need to make the most of their e-commerce presence. Full Story: Forbes
PUBLIC RELATIONS
Is Sustainability Just a PR Stunt?
Is sustainability just a buzzword, or are companies actually trying to make a positive change? Full Story: Entrepreneur
While PR doesn’t stand for ‘press release,’ they’re still a pretty big deal
Press releases are a foundational element of what PR pros do, and their ability to communicate to multiple different parties is critical. Full Story: Fast Company
MARKET RESEARCH
For Better Market Research, Remember That Research Participants Are Humans, Too
Market research relies on human participants for actionable feedback, but researchers often forget the human element in their rush to collect data. Full Story: Forbes
WEB DEVELOPMENT
User experience design—5 website strategies for brands
It is a good rule of thumb to assume visitors will spend somewhere between 10 to 20 seconds deciding whether to explore a website, especially if there is no clear value proposition. Full Story: Ad Age
Is CSS Really Necessary for Responsive Web Design?
Is CSS a necessity for responsive web design? This article will help you find out if it really is or not, along with its features – pros & cons. Full Story: HackRead
MARKETING AUTOMATION
How artificial intelligence is helping to measure creative effectiveness in marketing
In marketing, ‘creative impact’ was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. Full Story: The Drum
Artificial Intelligence for Marketing Success
AI is shaping marketing, irrevocably so. Isn’t it time humans leave robotic work to robots and spend more time doing what they do better than machines? Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
New to automotive marketing analytics? These 3 options can help you get started
In the past, traditional marketing was based a lot on trial and error. Full Story: CBT Automotive Network
Is Google Analytics going away? What marketers need to know
Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Full Story: MarTech
BRANDING AND DESIGN
Cybersecurity And Branding: Building Brand Trust In A World Of Cyber Threats
If you type “key elements of a brand” into a search engine, the first page of results will have a dozen different answers. Full Story: Forbes
Is Your Logo A Perfect Representation Of Your Brand?
In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. Full Story: Forbes
VOICE STRATEGIES
Sonos launches its own voice assistant for select speakers, with a focus on privacy
The new Sonos Voice Control wants to handle all your music-related commands. Full Story: Android Central