By Integrated Marketing Platform | December 18, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Ways Creativity Will Drive Marketing Success In 2023
As marketers and brands around the world start gearing up for 2023, Full Story: Forbes
How Startups & Small Businesses Can Propel Growth With Digital Marketing
Nowadays, you can’t afford to ignore digital marketing if you want your business to succeed. Full Story: Forbes
Four Frameworks For Building Your Startup’s Marketing Plan
Many founders and entrepreneurs find themselves diving head-first into their business launch without any marketing experience. Full Story: Forbes
Is Marketing on Twitter Worth It? 4 Ways to Leverage Twitter In Your Marketing
Twitter may seem secondary for B2B marketing, but if you learn how to utilize Twitter for marketing purposes, you may see improvements in your marketing efforts. Full Story: Entrepreneur
Why Personalized Marketing Is Key To Fostering Customer Loyalty In The New Age Of Marketing
The year was 2016, and I had just moved to New York City to open the U.S. market for our growing company. Full Story: Forbes
6 Year-End and Holiday Marketing Tips to Drive Sales
The holiday shopping season is here once again. And you know what that means, fellow business owners? Full Story: All Business
It’s Time To Market Yourself Like A Product
If no one knows about a product, it can’t be successful. Enter marketing. Full Story: Forbes
SOCIAL MEDIA
9 Tips To Grow Your Small Business With Social Media Marketing
Are you a small business owner looking to take your business to the next level? Full Story: Entrepreneur
5 Social Media Secrets To Get Yourself Hired
With 2023 right around the corner, most people already know employers will scroll through their social media profiles before offering them a job at their company. Full Story: Forbes
Three Reasons Why All Employees Should Be Involved In The Company’s Social Media
In 2020, 223 million Americans had a social profile, which amounts to a staggering 82% of the U.S. population. Full Story: Forbes
How to turn social media leads into clients
Fewer than one-third of advisors surveyed had a defined marketing strategy. Full Story: Investment Executive
SEARCH ENGINE
8 Reasons Why Business Needs to Invest in SEO
As a business owner, you likely wear many hats. You are responsible for increasing the exposure of your business, Full Story: readwrite
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
Being visible in today’s ever-competitive SERPs is more important than ever. Improve your local search visibility with these 12 tactics. Full Story: Search Engine Journal
How to implement a video SEO strategy
We all know that content is king when it comes to SEO. Full Story: Techcrunch
SEO During A Recession (Does It Still Work?)
Search engine optimization can be one of your most valuable tools in an economic downturn. Here’s what you need to know. Full Story: Search Engine Journal
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business. Full Story: Search Engine Land
What’s The Most Important Part Of SEO For SaaS Companies?
What’s the most important part of SEO for SaaS companies? Full Story: Forbes
MOBILE MARKETING
4 Exciting Mobile App Trends to Watch in 2023 And Beyond
From the growing popularity and widespread adoption of AR tools to redefining expectations around monetization, many changes are afoot in the mobile apps space. Full Story: Entrepreneur
10 Questions to Ask Yourself Before Hiring a Mobile App Marketing Agency
In this blog, we are covering a few crucial questions that you can ask yourself while hiring a mobile app marketing agency to understand your requirements better. Full Story: Mobile App Daily
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Use Digital Signage to your Advantage during Peak Shopping Seasons
Consumers often associate the month of December with bonuses, thirteenth cheques, and generous spirits. Full Story: Tech Economy
How is targeting evolving in digital out-of-home?
Out-of-home (OOH) ads have been an essential part of the marketing mix for years, capturing the attention of passers-by across the country to deliver fame at scale. Full Story: The Drum
Top 5 predictions for DOOH in 2023
In what has been a tumultuous year for the global economy, digital out-of-home (DOOH) has proven, Full Story: The Drum
Retail Fluent announces CPG-focused DOOH network, platform
Retail design firm Retail Fluent has announced a proprietary turnkey DOOH network and service platform focused on CPG brands. Full Story: Digital Signage Today
EMAIL MARKETING
4 Easy Steps for Scaling Your Agency with Cold Email
Despite getting a bad rap, when done well, cold email is arguably the most effective and scalable lead-generation method for businesses. Full Story: Entrepreneur
How to build your own email marketing service with phpList
Set up this free email marketing software with powerful features. Full Story: techradar
Why Email Automation Is Key For Business Growth
Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the right time? Full Story: G2
Email Marketing For Small Businesses: A Guide To Getting Started
Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Full Story: Search Engine Journal
The 5 Mistakes That Could be Killing Your Email Marketing Productivity
Not only is email one of the most cost-effective channels (with an ROI as high as 3,600%), but it also offers a great way to engage with customers, build relationships and increase loyalty over time. Full Story: Forbes
E-COMMERCE
6 Common Challenges New E-Commerce Businesses Face
E-commerce is the go-to option for many aspiring entrepreneurs. Full Story: Forbes
The Demise Of E-Commerce Is Greatly Exaggerated
This is a topic that’s been on the minds of many retail executives and industry watchers in recent months, Full Story: Forbes
7 Ways To Get Your E-Commerce Store Ready For Peak Sales Periods
Everyone knows that holidays are prime shopping time. Statistics show that 30% of all retail sales happen between Black Friday and Christmas. Full Story: Forbes
6 Online Payment Trends Shaping the Future of E-Commerce
E-commerce accelerated amid the pandemic and shows no signs of slowing down. Reinforced by positive shopping experiences, Full Story: PaymentsJournal
PUBLIC RELATIONS
The Corporate Culture Of PR Is Changing
There’s a change taking place in the PR industry, and it’s a change we should all be happy about. Full Story: Forbes
11 of the best PR campaigns and activations of 2022
Each month PRWeek UK picks its top five recent PR/comms campaigns and asks you, Full Story: PRWeek
Why PR And SEO Aren’t Equal When Establishing Domain Authority
As a leader at an SEO agency, one misconception I frequently see among prospects, Full Story: Forbes
MARKET RESEARCH
20 Best Ways to Do Market Research and Analysis of A Business
If you are a business owner, you would definitely know what market research is. Not just that, Full Story: RS websols
How AI-powered market research helps predict success of future products and advertising
Market research is a business that has always relied on data and lots of it. Full Story: Venture Beat
WEB DEVELOPMENT
Web Development vs. Web Design: The Differences You Need to Know
If you are thinking about a career as a web designer or web developer, there are some things you should know about the concepts. Full Story: Startupguys
Top 10 Highest-Paying Programming Languages According to Developer Survey
The advancement in technology has resulted in organizations relying on programming languages like never before. Full Story: Analytics Insight
How hard is it to become a self-taught coder?
Is it time to try something new? If you’re considering pivoting to a different career – or even just better equipping yourself for the job that you already have. Full Story: Business Upturn
MARKETING AUTOMATION
Artificial intelligence, for many, looks like a difficult and incomprehensible topic. Full Story: telemediaonline
4 easy ways to optimize data intake on your marketing automation platform
Nearly every marketing organization uses marketing automation platforms these days. Full Story: Martech
Artificial Intelligence Will Help Social Media Radically Evolve In 2023
Artificial intelligence might become much more viable in 2023, even if recent history has not been that positive. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
6 tips to impress the C-suite with year-end marketing reports
Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Full Story: Martech
Key Data And Analytics Trends To Watch In 2023
As someone who is passionate about data analytics and constantly keeps an eye on tech trends, Full Story: Forbes
The 10 Coolest Business Analytics Tools Of 2022
Businesses are seeking more efficient ways to analyze and leverage data for competitive advantage. Full Story: CRN
BRANDING AND DESIGN
These Are the Reasons Why Your Branding Plans Fail
Content marketing is the future of branding, but you have to have a strategy in place to succeed at it. Full Story: Entrepreneur
The 10 most popular stories on graphic design in 2022
Packed with inspiration and insights, these are the graphic design articles the Creative Boom audience has been most excited about over the last 12 months. Full Story: Creative Boom
Graphic Design Trends That Will Be Everywhere in 2023
For anyone ending the year seeking creative rejuvenation, look no further than the graphic design trends set to dominate visual branding over the next 12 months. Full Story: Digital Information World
VOICE STRATEGIES
Amazon Adds Alexa Gesture Controls and Text-to-Speech to Echo Smart Displays
Amazon has released new Alexa features for the Echo Show smart display allowing users to control the voice assistant through gestures and typing. Full Story: Voicebot
These Google and Nest devices work with Matter
After years in the works, Matter is the next big hope for improving the smart home. Here’s what Google and Nest devices are compatible with Matter. Full Story: 9to5google
How Can Voice Search Benefit Your SEO?
Now is the time to consider integrating voice search into your SEO strategy to give your business the best chance to showcase itself. Full Story: Search Engine Journal