By Integrated Marketing Platform | December 18, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
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MARKETING STRATEGY
Why Internal Marketing Is More Important Than External Marketing
If there’s one thing most business leaders can agree on, it’s the fact that we had our first employee before we got our very first customer. Full Story: Forbes
5 Ways To Use Creator Content In Your Marketing
In today’s growing social media world, anyone can be a content creator. Full Story: Forbes
Growing Your Small Business Through Marketing
Small businesses working to drive growth through marketing should follow several important steps. Full Story: Martech Series
How Google’s New Spam Protection Can Help Sales And Marketing
Update as of December 12, 2023: Google announced that only personal emails are covered under this policy. Full Story: Forbes
Debunking The Three Most Common Misconceptions In Marketing Operations
When we view lines of business in isolation, we fall into traps—and we miss out on opportunities. Full Story: Forbes
25 Best Digital Marketing Tips and Tricks for Beginners and Small Businesses
As you explore the dynamic world of digital marketing, you’ll find a field rich with opportunities for small businesses and beginners. Full Story: Small Business Trends
SOCIAL MEDIA
Drive Social Media’s 5 Common Social Media Marketing Mistakes to Avoid
The social media marketing world is full of opportunities and potential pitfalls that can leave you wondering where you went wrong. Full Story: SFWeekly
Social Marketing: How to Use Social Media for Business Growth
Use social media to create a strong brand presence, drive traffic and boost sales.Full Story: Gartner
13 Popular Social Media Sites in 2024
For small businesses looking to increase their social media marketing in the new year, Full Story: Small Business Trends
SEARCH ENGINE
3 Great Ways To Improve Your SEO Strategy And Rank
Search engine optimization (SEO) is a sure-fire way to increase your online rankings and gain more visibility. Full Story: MitechNews
6 things that happen when Googlebot can’t crawl your website
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt. Full Story: Search Engine Land
5 AI Tools For SEO Optimization In 2024
Maximize SEO impact with cutting-edge AI tools: Elevate your site’s performance effortlessly in 2024. Full Story: Analytics Insight
Why brand mentions are the future of backlinks
Learn why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO. Full Story: Search Engine Land
Why traffic declines despite solid rankings and what to do
Even top search rankings can’t always stop traffic drops. Here’s how to investigate root causes in search trends and new SERPs features. Full Story: Search Engine Land
How to Boost Local Visibility Online
Boosting visibility for local businesses, both online and offline, is crucial because it helps them reach their target audience effectively. Full Story: Small Business Trends
MOBILE MARKETING
Best Practices to Keep User Data Secure While Developing a Mobile App
What is the largest difficulty that organizations encounter when creating a mobile application? Full Story: Techloy
Everything You Need to Know About Mobile Marketing Services
If someone had told us years ago that companies could run their business with hand-sized devices and, Full Story: CNT News
Mobile app developers turn to AI for testing
The use of AI tools for mobile app development and testing is growing, and developers and testers are keen to further expand the use of these tools, according to a new report. Full Story: betanews
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Design Trends Set to in Dominate 2024
As 2023 draws to a close, it’s time to look ahead to 2024 and the trends we see impacting graphic design. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing: Proven Strategies to Boost Email Conversion Success
Discover how top CMOs are driving stronger returns on email marketing efforts. Full Story: Gartner
How Email Marketing and Direct Messaging Can Go Hand in Hand To Increase Your Marketing Success
By blending the strengths of these two methods, businesses can create a comprehensive approach that caters to diverse audience preferences and maximizes engagement. Full Story: Entrepreneur
Increase Conversions with These 10 Email Copywriting Tips
Mastering the art of email copywriting is a crucial skill for any marketer or business owner in the digital age. Full Story: startup.info
E-COMMERCE
3 Ways AI Is Shaking Up The E-Commerce Space
One of the biggest innovations to shopping came about in 1872, with the founding of the first mail-order company. Full Story: Forbes
E-Commerce Edge: 16 Tech Experts Share Essential Tools And Strategies
When a business establishes an e-commerce site, whether standalone or to supplement brick-and-mortar sales, Full Story: Full Story: Forbes
3 Revolutionary Ways AI is Transforming Ecommerce
Dive into AI-powered personalization, advanced inventory management, and AI-driven customer support, Full Story: Entrepreneur
PUBLIC RELATIONS
5 Ways Digital PR Can Help Grow Your Business
If you’re looking for a way to boost your business without spending money on social media paid advertising, Full Story: Forbes
PR for Experiential Campaigns: Making Your Activation Stand Out
PR should never be a second thought when it comes to running an experiential campaign or event. Full Story: PR News
Avoiding Costly Mistakes in Investor Relations
Raising funding is no easy feat, especially for first-time founders. Full Story: CEOWORLD Magazine
111 Public Relations Strategies, Tips and Examples
Public Relations, commonly known as PR, is a strategic communication process designed to foster a favorable public image for your business. Full Story: Small Business Trends
MARKET RESEARCH
132 Market Research Questions to Ask
Market research sounds so formal. Yet it doesn’t have to be. Full Story: Small Business Trends
5 overlooked B2B market research methods for understanding your customers
Buyer behaviors and how brands react to them are constantly evolving, so how do you keep up? Full Story: sproutsocial
WEB DEVELOPMENT
Which is better HTML or HTML5?
HTML vs HTML5: The Battle of Web Development. Full Story: TickerTV News
Best Programming Languages for Efficient Project Management
Explore these essential programming languages for effective project management. Full Story: Analytics Insight
19 Essential Developer Tools for Enhanced Workflow
As developers, we navigate through a myriad of tasks, grapple with complex projects, and troubleshoot intricate problems daily. Full Story: hackernoon
Enterprise page speed optimization: Keys for effective collaboration
Learn to navigate the intricacies of web teams’ tech stacks and performance budgets so you can craft effective page speed recommendations. Full Story: Search Engine Land
Why Is React the Best Front-end Framework to Learn in 2024?
In the dynamic world of web development, choosing the right front-end framework is crucial for building robust and scalable applications. Full Story: hackernoon
MARKETING AUTOMATION
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Full Story: Martech
Generative Ai: A Breakthrough for Marketing Automation?
Marketing teams are having trouble delivering high-quality leads, maintaining quick response times, Full Story: Martech Outlook
3 Key Trends for AI and Marketing in 2024
As we approach 2024, the popularity of generative AI will ultimately impact every sector of the economy. Full Story: AI Thority
The Impact of Artificial Intelligence on Digital Marketing
Because artificial intelligence (AI) can efficiently analyze and interpret vast amounts of data, it has become an essential tool for digital marketers. Full Story: EnterpriseAppsToday
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4
Google Analytics 4 (GA4) has been more than a migration; Full Story: MarketingProfs
New Developments in Business Intelligence
The precise future development of a business intelligence platform’s various capabilities will substantially impact the growth of business intelligence. Full Story: CIR Review
BRANDING AND DESIGN
Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4
Google Analytics 4 (GA4) has been more than a migration; Full Story: MarketingProfs
New Developments in Business Intelligence
The precise future development of a business intelligence platform’s various capabilities will substantially impact the growth of business intelligence. Full Story: CIR Review
VOICE STRATEGIES
Amazon’s Alexa vs. Google Home
Smart homes are transforming how we live, and leading this change are two major platforms: Apple Home and Amazon Alexa. Full Story: TechRound
You Can Use Alexa to Call for Help in an Emergency
Amazon’s smart assistant can be a useful tool in the event of an emergency. Full Story: LifeHacker
How to Integrate ChatGPT to Alexa: A Guide
Guide to integrating ChatGPT with Alexa to improve conversational AI features. Full Story: Analytics Insight
How to Change Siri’s Accent or Language
Siri’s voice and language can be easily changed to something you actually like. Full Story: LifeHacker
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