By Integrated Marketing Platform   | March 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Performance marketing, is it really effective?

Following Airbnb’s move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand. Full Story: Campaign Asia-Pacific

What is gamification in marketing?

Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Full Story: The Drum

5 Marketing Ideas for Reaching More Customers

In any industry or product category, marketing reach and activation are critical success factors. Full Story: Business 2 Community

The B2B Practitioner’s Guide To Data-Fueled Marketing

For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. Full Story: Demand Gen Report

5 Steps to Improve Diversity Training in Sales, Marketing And Tech Through 2021

Diversity training has been growing in importance over the past few years. But are these programs making a difference to company culture? Full Story: MarTech Series

Why Podcasting Might Be One Of The Best ROI Marketing Channels In 2021 (And Beyond)

Those in the know, know that podcasting has been around for longer than most people think! Precursors to podcasting trace all the way back to “audioblogging” in the 1980s. Full Story: Forbes

What Is a Market, Really?

The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial value. Full Story: MarketingProfs.com

SOCIAL MEDIA

Avoid These 3 Common Mistakes in Social Media Marketing and Advertising

How difficult can running a social media channel be? Full Story: Business 2 Community

Top Five Social Media Platforms For Business Leaders

Whether you love social media or hate it, there’s no doubt that it is here to stay. The ability to instantly connect with people across the world and to share news, opinions and art has changed the way that people communicate forever. Full Story: Forbes

Social media trends that are here to stay in 2021

People have been turning to social media more than ever to connect. In the past year or so, there was a 10.5% increase in the total number of social media users throughout the world, which now makes up more than half of the entire world’s population. Full Story: Marketing Interactive

The 10 most innovative social media companies of 2021

Social media is a fraught business. At best, companies such as Facebook help us to stay in touch, share ideas, and even make a living. Full Story: Fast Company

SEARCH ENGINE

Why SEO has the highest ROI out of all digital marketing channels for small businesses

There is no question about the need for small businesses to invest in digital marketing for their businesses in this day and age. Full Story: Augusta Free Press

11-Point SEO Checklist for Enterprise Internal Link Optimization

Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links. Full Story: Search Engine Journal

How to Use SEO to Overcome Common Challenges for Small Business Expansion

Search engine optimization is one of the most vital tools small businesses need to survive in today’s highly digital environment. Full Story: Promotion World

Top 6 Ways to Fix Google Chrome Search Engine Chang­ing to Bing

Google Chrome is undoubtedly the go-to browser for many on desktop and mobile. Full Story: Guiding Tech

MOBILE MARKETING

Top Reasons Why Food Businesses Must Invest in a Mobile App

Our world is evolving faster than ever before, thanks to the advent of breakthrough technologies. Full Story: GISuser.com

T-Mobile to Step Up Ad Targeting of Cellphone Customers

T-Mobile ended 2020 with more than 60 million phone users under its main brand and more than 20 million customers on prepaid plans. Full Story: The Wall Street Journal

How Flutter is Transforming Mobile App Development

Whether it’s a startup or an enterprise organization, Flutter offers jaw-dropping features for developing your cross-platform mobile application. Full Story: MakTechBlog

Google Search Full Coverage adds some context to the news

The Internet makes it almost too easy to find answers to questions. Full Story: SlashGear

DIGITAL SIGNAGE/ SCREEN MEDIA

Designing Emails to Drive More Action Has Few Secret Traits

People read emails every day, but not all of them can make an impression and stick in their mind. Full Story: Dazeinfo

Top 10 Email Marketing Companies For Your Startups 2021

Email marketing remains today’s most successful internet marketing tool in terms of investment returns (ROI). Full Story: Inventiva

EMAIL MARKETING

Designing Emails to Drive More Action Has Few Secret Traits

People read emails every day, but not all of them can make an impression and stick in their mind. Full Story: Dazeinfo

Top 10 Email Marketing Companies For Your Startups 2021

Email marketing remains today’s most successful internet marketing tool in terms of investment returns (ROI). Full Story: Inventiva

E-COMMERCE

6 ecommerce email marketing trends to watch out for in 2021

Email marketing is still relevant to ecommerce marketers in 2021. And it’s becoming more efficient thanks to numerous technological advances. Full Story: Digital Commerce 360

Twitter trials new ecommerce features for tweets

Twitter has confirmed it’s testing a new way to display tweets that link out to ecommerce product pages – like products on a Shopify store. Full Story: The Paypers

PUBLIC RELATIONS

Five things to consider before entering international relations

Much like public relations, maintaining relationships is key to international relations — but on a global level. Full Story: Media Update

Public Relations Isn’t Just for Red Carpets

Public Relations Isn’t Just for Red Carpets To many, the idea of public relations, or PR, implies celebrities, fancy red carpets, glossy magazine spreads and hotel room press junkets. Full Story: Business 2 Community

MARKET RESEARCH

Is Traditional Market Research Dead? Market Research in Today’s World

Market research allows a firm to track changes in consumer attitudes, needs, and ways of interaction. Full Story: Business 2 Community

Two-thirds of UK businesses commissioned unused market research in 2020

“Market research can be invaluable to a company’s success, as it reveals bespoke insight into consumer behaviour and trends which inform important decisions. Full Story: Information Age

WEB DEVELOPMENT

Learn how to build your own website with this master class bundle

The Web Development Master Class Certification Bundle is a six-pronged course by leading online training provider YouAccel Training. Full Story: Mashable

5 Must Have Website Features For 2021

Website design has come a long way since the static pages of the 1990s. Now, businesses have the means to create websites that offer an immersive experience. Full Story: Wonderful Engineering

MARKETING AUTOMATION

How AI-Driven Analytics Help Marketers Manage and Understand Mass Amounts of Data

Effectively using big data for marketing efforts is now far beyond the capabilities of manual data analysis. Full Story: Dataconomy

Why is Digital Marketing the Future?

Smart Use of Artificial Intelligence & Data Analytics. Full Story: BBN Times

ANALYTICS & BUSINESS INTELLIGENCE

Datorma – business intelligence platform for marketers

Datorama’s connected platform and extensive ecosystem combines to optimise marketing for global brands. Full Story: Dataconomy

How to Track and Manage Lead Sources

Properly tracking and managing your lead sources can help drive future sales. Full Story: Business News Daily

BRANDING AND DESIGN

4 Reasons Why Every Business Should Invest in Graphic Design

A lot has been said about the importance of visuals within the content and digital media, but what is it that makes graphics so important for your business? Full Story: Small Business Trends

Company’s 10 most innovative branding companies of 2021

It takes particular skill to break through the noise and convey your brand authentically to consumers in any year. In 2020—amid a global pandemic, social unrest, and economic uncertainty—that challenge was exponentially greater. Full Story: Fast Company

VOICE STRATEGIES

Microsoft Cortana is being removed from the only smart speaker it appeared on

Microsoft’s Cortana voice assistant was intended to rival Alexa, Siri and the Google Assistant as a way to control your smart home. Full Story: Gearbrain

Here’s all the Alexa commands you can use

Amazon’s digital voice assistant Alexa powers more than 150 different products from Echo devices, to headphones and PCs, to cars and smart home devices. The digital voice assistant can tend to tasks such as ordering goods, finding information, playing music, mapping routes, or reading email. Full Story: The Express Tribune

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