By Integrated Marketing Platform | May 13, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Easy Ways To Boost Your Digital Marketing
It’s never been harder to get customer eyeballs on our business. If you want to cut through the noise, you must understand how digital marketing works in 2022 and play by the new rules. Full Story: B&T
How To Make Your Digital Marketing Overhaul A Success
Cohesion is an element often lost in most marketing efforts. Full Story: Techiexpert.com
4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. Full Story: Retail TouchPoints
15 Key Tips To Leverage Visual Search For Marketing In 2022
Visuals influence internet and social media users like nothing else can, and younger generations, in particular, value the ability to search online using real-life images or videos. Full Story: Forbes
The problem with tech marketing – and how to cure it!
Are the millions being spent on technology marketing doing any good? From where I’m sitting, it doesn’t look that way. Full Story: Diginomica
Benefits Of Using Marketing Intelligence Platforms
Marketers should always have appropriate tools while undertaking marketing and competitive intelligence. Full Story: Dallas Morning News
Why Your Marketing Strategy Should Be About Conversations, Not Interruptions
Advertising is not dead. But the way brands think about advertising needs to change. Full Story: Inc. Magazine
6 Easy Ways Small Businesses Can Boost Their Marketing
Small business owners (SBOs) don’t have to be world-class marketers or award-winning designers to make their businesses shine online. Full Story: Forbes
SOCIAL MEDIA
How Social Media Impacts Consumer Buying
The powerful effects of social media on businesses and brands have been proven. Full Story: Forbes
Social Media Influencers: The Next Big Thing In Automotive Marketing?
As disruptive as the next 10 years will be in terms of vehicle design and engineering, the upheaval in areas like automotive marketing and brand building will be even greater. Full Story: Forbes
Leaving Twitter? Here are 5 alternative social media platforms for creatives
Unless you’ve been living under a rock, you’ve probably heard that Elon Musk will be forking out a healthy $44 Billion to buy Twitter later this year. Full Story: Creative Bloq
Social Media – Is it worth it?
Evaluating your social media results is an important part of your marketing efforts. Full Story: Nursery World
SEARCH ENGINE
Baseline analysis for your SEO strategy
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Full Story: Search Engine Land
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
It will always be challenging to get buy-in for SEO work, especially at the enterprise level. Learn how to make allies and win support here. Full Story: Search Engine Journal
Tips For Creating A Successful SEO Mentorship
An SEO mentorship can be a rewarding and career-changing experience. Here are tips to help you facilitate a win-win relationship. Full Story: Search Engine Journal
How Search Engine Results Can Be Distorted
Search providers such as Google are able to increase their ad revenues by distorting the search results delivered to users. Full Story: Mind Matters
MOBILE MARKETING
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Full Story: MarTech
YouTube Expands its ‘Pre-Publish Checks’ Tool to the Mobile App
After first launching it on desktop last March, YouTube is now bringing its pre-publish checks tool to the mobile app as well, which will make it easier for those uploading their content on the go to ensure that it’s fully eligible for monetization before they post. Full Story: Social Media Today
Automate mobile app testing with Native Mobile Grid
Applitools announced the general availability of Native Mobile Grid. Full Story: App Developer Magazine
How to Edit Your Videos With the InShot Mobile App: A Complete Guide
Once in the editing screen, you can add more videos by tapping the + icon on the bottom left. To replace the video, tap it to select it, and… Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
‘World-first’ digital signage units clean the air we breathe
A BrightSign player is part of a DOOH screen unit with regenerative air filters made from moss installed in Switzerland, with more to come around the world. Full Story: AV Magazine
How OOH can battle climate change
The effects of climate change continue to be under the microscope with companies shifting their priorities to take an eco-friendlier approach. Full Story: Digital Signage Today
EMAIL MARKETING
How to Start a High-Converting Email Marketing Series for Your Startup
One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Full Story: ReadWrite
Review: How GMass Makes Email Marketing a Cinch for Small Businesses
Small business owners stand to benefit from the fast and easy-to-use features provided by the bulk email service GMass. Full Story: ReadWrite
E-COMMERCE
How to Use Psychology in E-Commerce
Every e-commerce click is driven by human emotions, instincts, and perceptions. Full Story: MarketingProfs
Amazon’s growth expected to slow, dragged by higher costs, e-commerce slump
Tech giant, which soared from pandemic buying, faces decelerating sales and cost increases from labor, inflation and supply-chain issues. Full Story: Mint
PUBLIC RELATIONS
Reactive PR and case studies: why it works
In digital PR and content, reactive PR is not only a great link-building exercise, but can also help to form long-lasting relationships with relevant journalists and publications. Full Story: The Drum
Trust journalists to have a good approach to PR
Online media consumption has taken on a form that is less compatible with the traditional news reporting ecosystem as time goes on, says Sam Spiller, tech copywriter at Clockwork. Full Story: Media Update
MARKET RESEARCH
Market research spending fell in early 2022
Market research budgets declined in the first quarter of 2022, the first contraction in research spending since the second quarter of 2021… Full Story: Research Live
WEB DEVELOPMENT
Top 10 Trusted Web Development Companies in USA 2022
Web development firms in the USA provide the most amazing web development solutions integrated with trending technologies. Full Story: Hindustan Times
Hyper Effects Launches Website Development Service for Small Businesses
Hyper Effects is a website designing company situated in Washington. Full Story: EIN News
MARKETING AUTOMATION
How AI Will Shape the Future of Business & Marketing
As the well-known proverb goes, “Necessity is the mother of invention.” Full Story: Analytics Insight
Top 10 AI Powered Business Intelligence Platforms to know in 2022
Data Analysis is the most important part in the digital transformation of data. Full Story: Techiexpert.com
ANALYTICS & BUSINESS INTELLIGENCE
How Entrepreneurs Can Improve Sales Forecasting With Business Intelligence
Skyrocketing sales and profits is one of the primary goals of any business owner. Full Story: GISuser.com
Understanding the “Why” Behind the Contract Management Process
How to drive ROI by understanding the WHY behind contract agreements. Full Story: JD Supra
BRANDING AND DESIGN
5 Things You Need to Build a Powerful Brand in 2022
Having an everlasting brand is critical to your success now more than ever. Full Story: Entrepreneur
Approach Your Personal Brand Like a Project Manager
By now, most professionals recognize the value of having a strong personal brand. Full Story: Harvard Business Review
VOICE STRATEGIES
Google has updated the voice assistant: what’s new
Google has unveiled an updated Google Assistant during the Google I/O 2022 event. It has been redesigned and has received several new features. Full Story: The Times Hub