By Integrated Marketing Platform | October 25, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Don’t Overlook These 5 Content Marketing Trends
A recent study found that 97% of marketers said content marketing is critical to their strategy. Full Story: Forbes
How to Use Memes To Transform Your Marketing Strategy
Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics. Full Story: Entrepreneur
Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. Full Story: Total Retail
Are You Marketing or Manipulating? Let’s Find Out.
Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur
What Qualitative Measurements Are Important For Growth Marketing?
The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Full Story: Forbes
Best digital marketing tools in 2022
You can select relevant topics to see trends and actionable insights from social conversations to better understand your marketing strategy. Full Story: BusinessMirror
4 Content Marketing Strategies to Boost Your Business
Sticking to a few simple rules can keep your content marketing strategy on track and your brand on top. Full Story: Entrepreneur
Is Marketing Missing the Customer Experience Revenue Opportunity?
Marketing’s certainly no black-and-white discipline today. Full Story: CMSWire
SOCIAL MEDIA
Which are Common Marketing Techniques of Social Media Marketing?
Social media marketing is a type of digital marketing that utilizes popular social media platforms for attaining branding and marketing goals. Full Story: The European Business
TikTok Marketing 101: How To Get Started
TikTok marketing can seem intimidating, especially if you’re not used to short-form video. To get started, run ads smoothly with this guide. Full Story: Search Engine Journal
How Every Leader No Matter The Industry Can Adopt Social Media
The world is quickly replacing paper with digital documents, cash with digital wallets, and social media is becoming the norm for connection worldwide. Full Story: Forbes
6 Ways to Research Your Target Audience on Instagram
Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience? Full Story: Social Media Examiner
SEARCH ENGINE
Why sales needs SEO more than ever
Sales networking just isn’t as valuable as it once was. It’s time to zero in on your most important salesperson – your company website. Full Story: Search Engine Land
TikTok As A Search Engine: What Marketers Can Do To Improve Their Reach
As Google continues to dominate the search engine market, there is one company that is giving them a run for their money: TikTok. Full Story: Forbes
The Rise of Intent Media: How SEO Is Molding the Media Industry in Its Image
Intent media publishers like Dotdash Meredith have thrived by designing their content to surface highly in search results. Full Story: Adweek
Voice Search: What Is It & How Does It Work?
Don’t miss out on sales because your site hasn’t optimized for voice search. Learn the best practices and get started today with this guide. Full Story: Search Engine Journal
MOBILE MARKETING
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes
T-Mobile Unveils Secure Wi-Fi Mobile App for Business Customers
T-Mobile announced the Secure Wi-Fi mobile app is now available for T-Mobile for Business customers — yet ANOTHER benefit that T-Mobile is bringing eligible business customers at no extra cost. Full Story: The Fast Mode
The Reasons Your Ecommerce Store Needs A Mobile App Today
In the era of mobile technology, it is crucial to have mobile applications for e-commerce stores. Full Story: Startup Info
Is the Epidemic Sound Mobile App Worth Downloading?
If you rely on Epidemic Sound for royalty-free music for your content, then it might be worth checking out the mobile app version. Full Story: MakeUseOf
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Signage & CMS Solutions: A Roadmap to Digital Maturity
All types of business operators have long realized the power of Digital Signage, with networks now an integral part of locations ranging from retail stores and quick-service restaurants to convenience stores. Full Story: Digital Signage Today
DOOH evolving to be an engagement medium
DOOH evolving to be an engagement medium … the adoption of digital signage solutions by businesses across various sectors has accelerated,… Full Story: Media4Growth
EMAIL MARKETING
The Rise of the Ecommerce Marketer
The leadership of ecommerce companies has shifted since the industry’s inception two decades ago. This shift can give us clues to the industry’s not-to-distant future. Full Story: Practical Ecommerce
Anatomy of an email marketing strategy: discovery to conversion
Anatomy of an email marketing strategy: from discovery to conversion. How to effectively build content into your email strategy in three… Full Story: Econsultancy
E-COMMERCE
These are the biggest marketing challenges facing retail and e-commerce brands in 2023
While across the globe economic shifts wreak havoc throughout industries, e-commerce is continuing full throttle, not slowing down any time soon. Full Story: The Drum
How to Scale Your E-commerce Business Efficiently and Effectively
E-commerce is, by its very nature, an extremely experimental industry. Try out fresh concepts and put new developments into practice that support your objectives. Full Story: Irecwire
PUBLIC RELATIONS
Leading Through Storytelling: A Case Study In Public Relations
In 2021, Lego launched its Rebuild the World PR campaign. … “Public relations is a strategic communication process that builds mutually… Full Story: Forbes
How to Boost Your Public Relations Strategy Without Breaking the Bank
Yes. There is something newsworthy about every business! Full Story: Entrepreneur
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. Full Story: ReadWrite
WEB DEVELOPMENT
A Simple Guide To Doing A Technical Audit For Your Website
Auditing your company’s website can improve its performance, optimize customers’ online experiences and help convert more leads. Full Story: Forbes
WordPress Considers Historic Development Change
WordPress considers Plugin-first approach that promises faster core development but some are skeptical. Full Story: Search Engine Journal
MARKETING AUTOMATION
10 of the Best B2B Marketing Automation Platforms
Manually managing your company’s marketing efforts can become a lofty task. Full Story: Solutions Review
A Quick Guide to Retail Marketing Automation and How to Make It Work for Your Business
Automation is here to stay. A rebellion by our soon-to-be robot overlords notwithstanding, everything from payroll processing to sustainability efforts will remain in the hands of software solutions for the foreseeable future. Full Story: RIS News
ANALYTICS & BUSINESS INTELLIGENCE
5 business intelligence myths standing between you and a data-driven business
For decades, business intelligence (BI) and analytics tools have promised a future where data can be easily accessed and transformed into information and insights for making timely, reliable decisions. Full Story: VentureBeat
Using Data Analytics to Drive Influencer Marketing Outcomes
With an ever increasing number of consumers tethered to their phones for work, social, and everything in between, social media has become more targeted and more ubiquitous without signs of slowing. Full Story: MarTech Series
BRANDING AND DESIGN
Build a Reputable Brand in 10 Days
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today. Full Story: Entrepreneur
The Importance Of Branding Your Recruiting Process
Employer branding matters. Full Story: Forbes
VOICE STRATEGIES
Amazon Solicits New Alexa Feature Ideas from Voice App Developers
Amazon is asking Alexa developers for ideas on how to improve the voice assistant’s developer toolkit. Full Story: Voicebot.ai