By Integrated Marketing Platform | September 16, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Implementing A New Digital Marketing Strategy? 10 Ways To Help Ensure ROI
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. Full Story: Forbes
5 Essential Marketing Tools for Newbie Businessmen
Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. Full Story: ReadWrite
Online marketing strategy for any business
Any business looking to succeed in the modern world needs to have a solid online marketing strategy in place. Full Story: Telemedia Online
Five Tips For Picking Your Startup’s Marketing Channels
What are the best marketing channels for startups? The answer to this is complex, and there is no one answer. Full Story: Forbes
17 Ways To Grow Your Digital Marketing Skills As A Modern Marketer
Whether you are new to digital or an experienced professional, digital marketing is always evolving. Full Story: Forbes
Why Limited Data Is Limiting Traditional Marketing Strategies
According to Forrester’s recent Marketing Survey, unlocking growth and generating demand continue to be top priorities for B2B marketing decision makers. Full Story: Forbes
Why Having A Holistic Marketing Platform Is Necessary
It seems like everywhere we look, there’s a shiny new marketing tactic claiming to solve all your sales woes. Full Story: Forbes
3 Ways TikTok Can Help Your Business Grow
While TikTok is mainly used as a fun application to show trends, it also can be an extremely effective marketing tool — if you know how to use it! Full Story: Entrepreneur
SOCIAL MEDIA
How To Positively Handle Negative Social Media Comments
Negative comments on social media are nothing new. Full Story: Forbes
Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web
Snapchat has announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive. Full Story: Social Media Today
How to Optimize Facebook Ads for Quality Website Traffic
Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner
A Look at the Most In-Demand Skills for Social Media Managers
What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today
SEARCH ENGINE
For Gen Z, TikTok Is the New Search Engine
TikTok is known for its viral dance videos and pop music. But for Generation Z, the video app is increasingly a search engine, too. Full Story: The New York Times
Basics Of JavaScript SEO For Ecommerce: What You Need To Know
Leverage JavaScript in the most effective way possible while upholding your site’s ranking in the SERPs. Full Story: Search Engine Journal
A Comprehensive Guide to Local SEO for Businesses
According to a consumer review survey published on Bright Local, 99 percent of consumers have looked up local businesses online in the last year. Full Story: TechnologyHQ
Eight Low-Cost Ways to Ramp Up Your Business’s SEO Efforts
Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Full Story: Newsweek
MOBILE MARKETING
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
We’re shopping via phones more than ever—even from brick-and-mortar retail stores. Full Story: Forbes
Could rich mobile messaging be the next frontier for advertisers?
From carefully curated apps to artificially intelligent chatbots, the marketing landscape has evolved into an interconnected multichannel hive of tailored communication. Full Story: Mobile Marketing Magazine
How to Manage Your Small Business Finances On the Go
Today’s mobile financial management apps enable you to access and manage your small business finances from wherever you are, whenever you want. Full Story: Entrepreneur
iPhone and Android phone users are getting this great free Spotify upgrade
The Spotify app is now much more social on your iPhone or Android phone. Full Story: T3
DIGITAL SIGNAGE/ SCREEN MEDIA
10 Innovative Digital Signage Content Ideas to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: Commercial Integrator
10 Innovative Use Cases for Digital Signage Content to Inspire You
The appeal of captivating digital displays is not something to be underestimated. They pop out, offering information, promotions and entertainment. Full Story: My TechDecisions
EMAIL MARKETING
How to Use Email Marketing for Your Business
Communication channels include live chat, social networking, and many more. On the other hand, Email reigns supreme among marketing channels,… Full Story: FinSMEs
Why Is Email Production So Hard? And What You Can Do About It
There is so much that goes into making one email. Full Story: MarTech Series
E-COMMERCE
Utility marketplaces are taking bold moves to build awareness
To meet the ever-changing needs of customers, utilities are increasingly launching online energy marketplaces. Full Story: Utility Dive
Amazon leans on non-retail business as e-commerce sales fall for the second straight quarter
Amazon’s online retail sales, which include store-based grocery delivery or pickup, dropped for the second straight quarter, falling 4.3% in Q2 to $50.9 billion. Full Story: Retail Dive
PUBLIC RELATIONS
How To Survive In PR During An Era Of Cancel Culture
As public relations specialists, we are in the business of building images, creating relationships, looking after reputations and at the forefront of it all, trusted communications. Full Story: Forbes
‘If used correctly, PR can add human touch to any field’
Basically Public Relations (PR) refers to managing how others see and feel about a person, brand, or a company and PR personnel are responsible for crafting… Full Story: BizzBuzz
MARKET RESEARCH
5 Reasons Why Market Research is Important for Your Business
The answer is simple, too – through market research. Market research is the one and only way to learn more about your customers. Full Story: Swaay
WEB DEVELOPMENT
7 Best Frontend Frameworks That Accelerate Pace of Web Development
They say one should use the correct ingredient to create the perfect taste. Full Story: ReadWrite
Best web development bootcamps of 2022
Web development bootcamps provide intensive, immersive training to equip you with what you need to know for a career in the field. Full Story: ZDNet
MARKETING AUTOMATION
The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur
The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
BRANDING AND DESIGN
What are Branding Touchpoints and Why Do They Matter?
A branding touchpoint occurs any time a person interacts with your brand, whether it be online or in-store. Full Story: Stratus Unlimited
15 Great Ways to Start Your Career in Freelance Graphic Design
The message conveyed through graphic design should maintain the branding strategy. Graphic designers do not work alone, but as a team, that… Full Story: RS Web Solutions
VOICE STRATEGIES
AMAZON’S ALEXA VOICE ASSISTANT BECOMES A ‘SALESMAN’
According to Techcrunch reports, Amazon recently made an announcement at the annual seller conference, Amazon Accelerate. Full Story: Gizchina.com