By Integrated Marketing Platform | September 20, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Measuring Marketing Effectiveness: Techniques You Can Implement Today
Learn to leverage data you already have and improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal
14 Best Practices To Ensure Both Sides Benefit From A Partner Marketing Campaign
When businesses partner up to market their offerings together through campaigns designed to leverage the appeal of both companies’ products and/or services. Full Story: Forbes
Loadshedding affecting digital marketing ROI
We live with unpredictable time management, meeting postponements and late staff arrivals at the office with the now-familiar excuse, ‘Sorry I’m late, the traffic lights were out’. Full Story: Bizcommunity
How to Adapt to Changing B2B Tech Buyer Behavior
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. Full Story: MarketingProfs
How to Get More Traffic from Content Marketing?
Attracting qualified leads is one of content marketing’s primary goals. Full Story: RS Web Solutions
How to Create a Content Marketing Strategy in 2022
Content marketing is still a hugely powerful form of digital marketing, but what exactly is a content marketing strategy and how do you create one? Full Story: Entrepreneur
How Virtual Tours Can Elevate Your Marketing Strategy
Virtual tours are an innovative marketing strategy businesses can use to attract more customers. Full Story: Entrepreneur
5 Digital Marketing Strategies For MSP Companies In 2022
The best way to future-proof your MSP company is to strengthen your digital marketing strategies. Full Story: Forbes
SOCIAL MEDIA
Maximise ROI by Automating Your Social Media Strategy
Are you using social media to promote your brokerage or fintech brand? If you’re still wondering whether you need to, here are some statistics you should check out. Full Story: FinanceFeeds
Social Media and News Fact Sheet
Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Full Story: Pew Research Center
Why And How You Should Live Stream On Social Media
Statistics show that 53% of companies broadcast or stream live videos at least once per week. Full Story: Forbes
Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps
That will complement the Instagram Reels API, which Meta launched back in June. Full Story: Social Media Today
SEARCH ENGINE
4 smarter ways to measure SEO effectiveness
Basic SEO metrics aren’t effective indicators of success. Here’s how to level up your traffic, ranking, conversion and link KPIs. Full Story: Search Engine Land
SEO can get extremely technical and complex, with not even Google’s engineers able to answer all possible SEO questions and queries. Full Story: Social Media Today
Future of AI Search: 4 Considerations for SEO Automation
Google’s value proposition for consumers is pretty straight forward – consumers use the search engine to find the most relevant and timely information on their search topic. Full Story: AiThority.com
Top 6 SEO Mistakes Photographers Make in 2022
SEO is arguably the most sustainable and consistent form of lead generation for photographers (and most other small businesses). Full Story: SLR Lounge
MOBILE MARKETING
11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales
Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Full Story: Forbes
Supply chain issues lead to mobile app vulnerabilities
A new study from Symantec’s Threat Hunter team looks at how upstream supply chain issues can make their way into mobile apps, making them vulnerable. Full Story: BetaNews
Facebook Is Shutting Down Its Gaming Mobile App In October
Facebook is shutting down its dedicated Gaming app for Android and iOS. The app will stop working on 28 October 2022. Full Story: Android Headlines
How to Develop a Seamless CX for the Omnichannel Shopper
Whether they’re shopping via mobile app, website, social media or in-person, Full Story: Total Retail
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital billboards: The new star of the OOH town
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities. Full Story: Exchange4media
What is Digital Signage and How It Helps to Communicate
As the popularity of dynamic digital information rises, businesses of all sizes are implementing interactive and massive digital signs. Full Story: Critical Hit
EMAIL MARKETING
Email Marketing Is Still the Best Way to Build a Loyal Customer Base
This service makes automated email marketing campaigns easy and effective. Full Story: Entrepreneur
11 Best Email Marketing Platforms and Tools for Creators and Startups(2022)
Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Full Story: Causeartist
E-COMMERCE
Understanding Ecommerce Fulfillment Needs and Top 5 Services
If you have an ecommerce business or a bricks and mortar business that also sells items online, you know that one of the biggest challenges (after making the sale) is getting the item your customer purchased delivered to them quickly and smoothly. Full Story: Nav
5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey
In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Full Story: CMSWire
PUBLIC RELATIONS
What Differentiates Public Relations From Marketing?
Let’s start with the fact that PR and marketing are not the same, although many people think they are. Full Story: Forbes
Keyboard shortcuts for PR pros
There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? Full Story: PR Daily
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Everything you need to know about custom web development
Custom web development can be a great option for businesses that need more than just a basic website. Full Story: KnowTechie
8 Web Development Trends to Follow
Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes that would otherwise. Full Story: DevOps
MARKETING AUTOMATION
Why the answer to rising customer expectations lies in the email inbox
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience. Full Story: Econsultancy
Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands
Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost
ANALYTICS & BUSINESS INTELLIGENCE
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
BRANDING AND DESIGN
Personal Branding, Part 2: The Top Seven Tips
Personal branding can have powerful benefits for businesses, as I described in the first part of my series. Full Story: Forbes
3 Personal Branding Mistakes Job Seekers Must Avoid
The best brands connect with you in meaningful ways. That’s a given for big companies, where branding and marketing function like entire industries. Full Story: Forbes
VOICE STRATEGIES
How big is the voice assistant market?
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Full Story: Insider Intelligence