By Integrated Marketing Platform | January 02, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Steps To Create A Purpose-Driven Marketing Strategy
A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. Full Story: Forbes
How to Scale a Marketing Strategy That Works
So you landed on a marketing strategy that actually works. Where do you go from here? Full Story: Entrepreneur
How to Make Marketing a Profit Center in 2023
We’ve all seen the headlines lately–there’s a good chance that we are entering a recessionary market. Full Story: Inc.
Personalization Vs. Privacy: Marketing’s Ultimate Heavyweight Match
A fight has been brewing between two marketing heavyweights for a few years now. Full Story: Forbes
Top 10 immersive marketing trends that will grow your grinchy heart in 2023
From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023. Full Story: Martech
How to maximize your marketing in a down market
Customer experience will be the key to success in 2023. Full Story: Housingwire
SOCIAL MEDIA
Tips for your social media marketing for the new year
How can you best utilize social media marketing in the new year to stand out from the other 30 million businesses? Full Story: Post Bulletin
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. Full Story: Digiday
14 Ways to Use Instagram Stories Highlights for Marketing
Do you use Instagram to promote your products or services? Looking for creative ways to use Instagram Highlights? Full Story: Social Media Examiner
7 SKILLS EVERY SOCIAL MEDIA MANAGER MUST HAVE
Stay one step ahead with the skills every social media manager needs. Full Story: Plann That
How to Get Facebook Ads Working for You in 2023
Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? Full Story: Social Media Examiner
SEARCH ENGINE
How to Prepare for the Declining Power of Link Building in SEO
Search engines are changing faster than they have in the last decade, thanks in part to the help of artificial intelligence tools like OpenAI’s GPT-3. Full Story: readwrite
Get More Organic Traffic for Your Business With This AI SEO Tool
Your business could earn more with AI SEO optimized content. Full Story: Entrepreneur
Is Your Website Out of Control? It May Be Time for an SEO Content Cleanup
Regular site cleanups keep your website humming and your customers happy. Full Story: Entrepreneur
How To Get Google To Index Your Site (Quickly)
Did you know that it’s possible to get Google to index your site quickly? Learn how to make sure that Google can crawl and index your site faster than your competition. Full Story: Search Engine Journal
5 Common Research Mistakes and How to Avoid Them
Being aware of these keyword research errors enables you to create an effective SEO plan and avoid actions that may harm your Google rankings. Full Story: Entrepreneur
Why You Should Track Backlinks and How to Do It. Full Story: Tech Bullion
MOBILE MARKETING
How To Convert Website To Android App
Technology is taking over the world and every business is trying to stay up-to-date with it. Full Story: startupguys
Internet Marketing Tips You Must Know For Your Business
The process of marketing that is exclusively carried out through internet is often referred to as internet marketing. Full Story: Aithority
WHAT ARE THE REASONS FOR MOBILE APP UPDATES?
Your cell phone constantly warns you when certain applications need to be updated. When you update it, you can rest assured that they will take up a little more space. Full Story: Seat42F
DIGITAL SIGNAGE/ SCREEN MEDIA
Embracing the Power of Digital Signage to Transform Malls into Destinations
Large-scale retail operations can revitalize malls by implementing digital signage to create an interactive and engaging experience for shoppers. Full Story: My Tech Decisions
5 In-Store Digital Retail Media Platforms
Is it retail media? Contextual advertising? Digital out-of-home, or DOOH? The latest crop of in-store digital retail media platforms are all of the above — and more. Full Story: Street Fight
EMAIL MARKETING
Email Marketing: A Vital Component of Digital Marketing
Email marketing is a critical aspect of any successful digital marketing campaign.Full Story: Tech Bullion
SMS Marketing During The Holidays And Into 2023
SMS marketing is growing in popularity. And it was especially prevalent in November prior to Cyber Weekend. Full Story: MediaPost
5 strategies to execute email localization with ease
It’s almost 2023 and emails are still popular! Yes, you read that right. Full Story: Itm
What Should Be Your SaaS Business Growth Strategy in 2023
With time, the SaaS business industry has become more and more competitive. Different companies enter the market and offer various products and services. Full Story: readwrite
E-COMMERCE
Why A Customer-Centric Approach Is Key To E-Commerce At Scale
When online businesses commit to operating an online marketplace, they’re suddenly faced with the challenge of abundance. Full Story: Forbes
WEB3 AND THE CHANGES IT BRINGS TO E-COMMERCE
This article looks to explain the changes, challenges and improvements that Web3 is bringing to the e-commerce terrain. Full Story: Security Newspaper
PUBLIC RELATIONS
3 Ways to Tell Your Business Is Ready to Invest in PR
You don’t need a PR strategy right when you launch your business in order to be successful, Full Story: Entrepreneur
How PR Teams Can Drive Business Traction Even In An Economic Downturn
As the U.S. economy begins to slow with widespread layoffs and interest rate hikes, we’re seeing many businesses starting to cut back on nonessential expenses. Full Story: Forbes
WEB DEVELOPMENT
What Rust Brings to Frontend and Web Development
Rust offers a safer, more secure language that’s robust enough for application development. Full Story: The Newstack
Top 10 Custom Software Development Programming Languages in 2023
Today, we have reached a stage where organizations are relying on programming languages like never before. Full Story: Analytics Insight
4 Reasons Why Everyone Wants To Learn Python
As the world changes, innovates, and moves towards automation, it seems like nothing is possible without computer technology. Full Story: Rebellion Research
MARKETING AUTOMATION
What Is Artificial Intelligence (AI)? Here Are Its Benefits, Uses and More
Are you interested in artificial intelligence and how it can impact your industry? Keep reading to learn about AI and what it means. Full Story: Entrepreneur
What Does ChatGPT Really Mean For Businesses?
ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm. Full Story: Forbes
3 Business Automation Solutions You Should Consider for 2023
Companies have yet to tap the full potential of automation. In 2023, you need to start automating a significant part of your business processes and tasks. Full Story: The Boss Magazin
ANALYTICS & BUSINESS INTELLIGENCE
A guide to business intelligence trends for 2023
The global business intelligence industry successfully consolidated its gains in 2022 that began from the accelerated adoption of BI tools due to the pandemic. Full Story: Zawya
Microsoft’s Power BI analyzes and visualizes data to provide usable knowledge. Full Story: Analytics Insight
What to Look for in an Analytics and Business Intelligence Platform
When evaluating an analytics and business intelligence platform for purchase, prioritize functional requirements like these five to make sure it will work for you in practice. Full Story: Gartner
BRANDING AND DESIGN
B2B Branding: 5 Strategies for Your Company to Implement
Branding is an essential aspect of any business, but it can be particularly important for B2B companies. Full Story: Business Review
The Top 9 Tools You Should Master as a Graphic Designer
In order to excel in your career as a graphic designer, these are the tools you should master. Full Story: Makeuseof
Graphic Design Trends That Will Be Everywhere in 2023
For anyone ending the year seeking creative rejuvenation, look no further than the graphic design trends set to dominate visual branding over the next 12 months. Full Story: Digital Information World
VOICE STRATEGIES
How to use the latest Siri features on your iPhone or iPad
The voice assistant has a few new tricks up its sleeve in the latest versions of iOS and iPadOS. Here’s how to use them. Full Story: TechRepublic
Will a New Voice Assistant Takeover Google, Siri and Alexa in 2023?
Home Assistant will soon get a new voice assistant in the upcoming year. Full Story: Analytics Insight
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