Facebook’s metaverse is its best PR campaign ever
Frances Haugen had a robust public relations strategy—and it worked. Full Story: Quartz
The 6 Weirdest Advertising Campaigns and PR Stunts of 2021
From NFT combo meals to fake press releases, the year offered a healthy mix of clever and confusing. Full Story: Inc. Magazine
5 Ways Public Relations Can Help You Get Verified On Social Media
Public relations is invaluable to businesses and individuals for numerous reasons. Full Story: Forbes
8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results. Full Story: Entrepreneur
How To Get The Best Results When Working With A PR Agency
It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
The PR Pro’s Guide To Writing CEO Obituaries
If you are a public relations executive of a certain age, you might begin writing clients’ obituaries. Full Story: Forbes
Public Relations In 2022: What Will The Future Bring?
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Full Story: Forbes
And Just Like That, Peloton Fires Back Following Public Relations Crisis
It’s said that whoever controls the narrative has the power. Full Story: Forbes
Leading With Empathy Is the Best Way to Avoid a PR Crisis
The recent PR crisis for Better.com is a lesson for all of us on the importance of empathy in leadership. Full Story: Entrepreneur
