4 Magic Spells for Instant PR Results
Looking to get earned media coverage for your company? A public-relations wizard shares the secret spells and charms that can zap some sizzle into a PR campaign. Full Story: Entrepreneur
How PR Professionals Can Generate News When There Is None
Whether you’re working in-house or at an agency, generating news for a company that doesn’t have any notable announcements is a challenge every public relations professional is familiar with. Full Story: Forbes
14 Key Metrics For Measuring A PR Campaign’s Effectiveness
In the world of public relations, the full impact of a campaign can be difficult to track. Full Story: Forbes
While it may seem odd, I regularly think of the concept of courage throughout the course of my work week. Full Story: Forbes
3 Tips PR Can Use Now to Battle ‘The Big Quit’
New words and phrases have entered our vocabulary: Quarantine. Social Distancing. WFH. And most recently, the Great Resignation—aka the Big Quit. Full Story: PR Newswire
What’s the new normal for PR pros and press releases?
There’s been a lot of talk about the new normal in the last year – but what’s the new normal in public relations? Full Story: PRNEWS
Behave. Think. Engage — a motto for PR pros
Public relations professionals need to engage audiences and think creatively — among many other things. Full Story: Media Update
Who Is Responsible For The Success Of A PR Campaign?
It’s tempting to think that spending a lot of money on a PR agency will guarantee a successful media campaign. Full Story: Forbes
4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy
Most SMEs underestimate and underutilize the potential of public relations. Full Story: Entrepreneur
