How to use PR effectively as a launch strategy
PR can be a magic wand if it is used well and for its original purpose: to introduce, educate, showcase and to tell the story of what you have to offer. Full Story: Media Update
Why you should integrate PR into brand strategy
Today’s PR approach requires a deeper understanding of the elements that lead to news coverage. Engaging content is the key to motivating action. Full Story: Bizcommunity
8 Ways to Prepare for Public Relations Success
Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right. Full Story: Entrepreneur
How To Measure ROI On A PR Placement
One of the most popular and oft-asked questions from prospective as well as existing clients is, “What is the return on an investment of PR services?” Full Story: Forbes
Companies can spend a fortune on their image. Full Story: The Economist
The missing link: rise of the PR agent with a smattering of hypertext
For reasons we can only put down to the universe’s trend towards higher disorder, we have arrived on the mailing lists of ever more PR agencies. Full Story: New Scientist
Startups, stop paying so much for PR
Startups, you are paying too much for public relations. Full Story: Sifted
Three Metrics for Measuring PR Campaign and Marcomms Success
However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task, a recent IBA primary research study found. Full Story: MarketingProfs
Three reasons why PR is more important than ever before
Recently, many people have been wondering: Is public relations dead? The answer? Full Story: Media Update
PR: Amazon set to open first robotics fulfillment center in Alberta
Amazon Expands in Alberta with the Province’s First Amazon Robotics Fulfillment Center, Creates More Than 1,000 New Full- and Part-Time Jobs. Full Story: The Loadstar
