How To Use PR For B2B Lead Generation
Generating the right leads in today’s challenging economic climate requires a deft mix of marketing strategies. Full Story: Forbes
Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Full Story: Forbes
14 Top Strategies For Brands To Get Free PR
As a marketing tool, good public relations can help businesses become more visible, highlight their value and position them as leading experts in their industries. Full Story: Forbes
In Fashion PR, Bigger Is Not Always Better
As mid-sized and large-scale communications firms build out their operations, boutique agencies are placing value on quality over quantity. Full Story: The Business of Fashion
Does Performance-Based PR Work?
Every once in a while, I’ll get a request from a potential client asking if my PR agency would work off a performance-based structure. Full Story: Forbes
If you are a business owner, you might be wondering how some companies have the ability to get their brand in a specific show or movie. Full Story: Contractor
PR agencies can use a multitude of tools to help companies grow and establish a brand. Full Story: Contractor
PR, short for public relations, refers to the managing and distributing of information for an individual, organisation, government agency or non-profit company. Full Story: The Drum
Five common PR mistakes to avoid
The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that. Full Story: Bdaily
Challenges faced by PR professionals in the midst of Covid-19
Covid-19 definitely caught a lot of us small business owners napping. Full Story: Bizcommunity
