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SOCIAL MEDIA

Integrated Marketing Calgary | Daily Update – August 4, 2022

Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Live shopping will also remain active and in-development on Instagram, so it’s not abandoning the process entirely. Full Story: Social Media Today

Selling on social media is an art – have you mastered it yet?

Just existing on social media is not enough. You need to use the right mix of organic marketing and dynamic ads to find prospects. Full Story: The Drum

New Study Highlights the Usage of Social Media Platforms for News Content Around the World

Whether you like it or not – whether you use social platforms for this purpose or don’t –  Full Story: Social Media Today

How your business can get the most out of paid social media advertising

Maintaining an organic social media presence is important for all SMEs wanting to establish their brand. But it also comes with limitations. Full Story: SmartCompany

Integrated Marketing Calgary | Daily Update – August 3, 2022

TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. Full Story: TechCrunch

Discussions About Airlines Continue To Dominate Social Media

Anyone who has had to board a commercial airplane this year will tell you that now is not exactly a good time to travel. Full Story: Forbes

Social Media: How to Keep Yourself Safe

Human beings are social animals. We like to stay connected with friends, family and even workmates via social media. Full Story: Security Boulevard

Twitter’s Testing a New Process to Lure Lurkers into Signing-Up for an Account

Does anyone else get the impression that Twitter is unloading all of its various growth stimulation and product ideas ahead of a still likely change of management? Full Story: Social Media Today

Integrated Marketing Calgary | Daily Update – August 2, 2022

14 Tips for Generating Results as a Social Media Content Creator

Are you looking for ways to improve your social media content strategy? Want to share better content that generates more engagement with your followers? Full Story: Social Media Today

10 tips to improve your relationship with social media

Technology, especially social media, is an innovative and helpful tool that makes life more convenient and enjoyable. Full Story: BusinessMirror

Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue

The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake. Full Story: Social Media Today

Influencing The Education Of Authentic Social Media

It may have taken approximately a decade to settle into the social media world that is now ubiquitous to the experience of being human in the developed world. Full Story: Forbes

Integrated Marketing Calgary | Daily Update – August 1, 2022

What to Post on LinkedIn: The 5 Content Types That Work Best

Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn? Full Story: Social Media Today

How to Optimize Facebook Ads for Quality Website Traffic

Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads? Full Story: Social Media Examiner

A Look at the Most In-Demand Skills for Social Media Managers

What are the most in-demand skills for social media managers? · It’s a role that can combine various elements, from creativity to planning to… Full Story: Social Media Today

Gen Z shapes new social media era

A new generation is dramatically reshaping the internet — rejecting and rebuking the social networks they grew up with, which barely resemble themselves anymore. Full Story: Axios

Integrated Marketing Calgary | Daily Update – July 29, 2022

TikTok and the Fall of the Social-Media Giants

Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. Full Story: The New Yorker

Twitter Transparency Report Shows Dark Side Of Social Media

Twitter’s transparency report shows decreases in account suspensions for many categories but an increase related to child safety violations. Full Story: Search Engine Journal

Instagram Seeks Data on Users’ Ethnicity to Improve User Experience

As you can see in these example screens, some users will be prompted to provide info about their race/ethnicity, which will then give Instagram more data about how people from each community segment use the app. Full Story: Social Media Today

YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts

As you can see in this sequence, the new ‘Edit into a Short’ option will enable you to select a section of your regular video uploads to then cut into a bite-sized version. Full Story: Social Media Today

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    • Our Company
      • ABOUT US
      • OUR TEAM
      • VISION
      • MISSION
      • VALUES
    • Our Solutions
      • Strategy
        • Marketing Plan
        • Market Research
        • Marketing Analytics
        • Market Intel, Monitoring and Newsletter
        • Surrogate Marketing
        • Customer Loyalty Program
        • Advertising Strategy (Online & Traditional)
        • Outsourced Marketing Office (OMO)
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        • Social Media Marketing
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