7 Steps in Mapping Out an Effective Social Media Strategy

Are you just getting started with a social media campaign for your business? Need help planning and formulating your strategy for success? Full Story: Social Media Today

66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. Full Story: KoMarketing

This policy could fix social media. Why isn’t anyone following it?

‘Know Your Customer’ has effectively governed business, such as financial services. It could also make it far harder for online trolls to run rampant without repercussions. Full Story: Fast Company

How To Manage Social Media And Virality Around Your Brand

When building a brand from the bottom up, it’s not uncommon to struggle to manage social media marketing on top of it all. Full Story: Forbes

The Best Social Media Platforms for Video

Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Full Story: JD Supra

2 Social Media Stocks Wall Street Predicts Will Rally More Than 45%

The social media industry has successfully cornered a robust consumer base over a relatively short span. Full Story: Entrepreneur

Instagram Launches Automated Captions for Feed Videos

After launching automated captions for IGTV uploads in 2020, then expanding captions to Stories last year, Instagram has now taken the next step, with the addition of auto-generated captions in Instagram feed videos. Full Story: Social Media Today

4 ways your social media is controlling you, and how to overcome them

You can take back control of your social media use, but first, you need to see how it impacts you. Full Story: Fast Company

Macro-Influencers Vs. Micro-Influencers: The Great Social Media Debate

Everywhere you look, it is exceedingly clear that influencer marketing is here to stay. Full Story: Forbes

3 social media trends impacting marketing in 2022

The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Full Story: MarTech

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation. Full Story: Social Media Today

7 ways to promote yourself on social media without bragging

Self-promotion on social media has become integral to brand building but your followers could easily move on if they’re not getting something back. Full Story: Fast Company

How Social Platforms are Responding to the Crisis in Ukraine

Russia’s invasion into Ukraine has caused global angst, putting the military super powers of the world at odds once again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. Full Story: Social Media Today

Social Media Society: The new-age hobby hub gone digital

Crochet a unique top, make a rug for your room or learn to belly dance — these are all things social media platforms can spur its users into trying. Full Story: The Daily Free Press

The Anatomy of a Great Business Website

Are you looking for ways to improve your business website? Want to know the essential things to consider when undertaking a web design project? Full Story: Social Media Today

Are Like Buttons Essential for Social Media?

Almost every social media platform has some way to signal your approval for posts. Full Story: MakeUseOf

Is social media actually bringing you business?

Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. Full Story: Inman

Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content. Full Story: Social Media Today

Is Social Media an Accomplice to New Organized Retail Crime?

he way those committing theft, robbery and crime have adopted technology has become a new form of organized crime. Full Story: Total Retail

How Social Media Is Changing the Way You Snack

An annoying byproduct of the pandemic were the broad narratives that emerged about our quarantine eating habits. Full Story: The Takeout