By Integrated Marketing Platform | August 31, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
7 Cringe Marketing Fails to Learn From
Don’t make the same mistakes as the brands behind these cringe-worthy marketing fails. Full Story: Business News Daily
Is It Time For A Breakout For B2B Marketing?
Choruses of businesses are resolute that it’s time for a breakout in B2B marketing. For example, LinkedIn is encouraging creators to rethink B2B marketing as sexy, professionally fulfilling and creative as B2C. Full Story: Forbes
The Dos And Don’ts Of Ringless Voicemail Marketing
Here are the dos and don’ts to keep in mind to maximize your company’s ringless voicemail marketing. Full Story: Analytics Insight
Retailers dedicate more dollars to digital marketing
In this year’s digital marketing survey, 73 online retailers weighed in on budgets, tactics and their successes from email to social media. Full Story: Digital Commerce 360
What the Future May Hold for Account-Based Marketing
What should marketers expect after the novelty of ABM and ABX wears off and the industry evolves again? Full Story: Entrepreneur
How You Can Generate More Revenue With Affiliate Marketing
If you’re building an e-commerce brand then you know first-hand how expensive it has become to acquire new customers. Full Story: Forbes
Sales and Marketing Pros, Now Is the Time to Go Big on What’s Working — And Lose What Isn’t
Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn. Full Story: Built In
How to Find a Profitable Affiliate Marketing Niche
Selecting a niche with several potential income streams can help you spread your risk and ensure that your affiliate marketing business will… Full Story: Analytics Insight
SOCIAL MEDIA
Twitter Opens Up ‘Circles’ Private Sharing Option to All Users
Do people really want Twitter groups, and to tweet into more enclosed communities within Twitter, as opposed to broadcasting their thoughts to all users? Full Story: Social Media Today
Instagram Launches New Tools to Help Refine Content Recommendations
Instagram knows this, which is why it’s now leaning into more AI-fueled recommendations, which it says have increased engagement significantly since being integrated into user feeds. Full Story: Social Media Today
Twitter Ads: How to Target Competitor Audiences
Want to serve ads to hot audiences? Wondering what type of audience targeting your competitors are using? Full Story: Social Media Examiner
Five Tips for Using Social Media to Build a First-party Database
Here, we explore five ways to do it. And it starts with earning consumers’ attention. Full Story: Event Marketer
SEARCH ENGINE
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Full Story: Search Engine Land
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. Full Story: Browser Media
Emojis impacting your website’s performance is kind of a crazy concept to even be considering in our modern age of technical SEO strategery. Full Story: JumpFly
16 Best Readability Checkers To Improve SEO Content
Content that’s easy to read is an important but often overlooked part of SEO. Full Story: Search Engine Journal
MOBILE MARKETING
Facebook Gaming’s mobile app is shutting down later this year
Facebook’s Gaming app for iOS and Android is shutting down a little over two years after it launched. Full Story: The Verge
The Importance Of Pinterest In Mobile Marketing
Social media is an incredibly important part of any successful marketing strategy, but which social media platforms are going to be the most effective? Full Story: Forbes
Valve’s testing an all-new Steam Mobile app
Valve has commenced rolling out a new version of its Steam Mobile app. Full Story: Eurogamer
How Privacy Issues in Mobile Apps Impact Retailers
Mobile apps have evolved into a critical business asset, generating billions of dollars in revenue. Full Story: Retail TouchPoints
DIGITAL SIGNAGE/ SCREEN MEDIA
Why You Should Use Digital Signage to Modernize Your Healthcare Communications
Patients seeking healthcare face a lot of hurdles – navigating the spaces where they receive care shouldn’t be one of them. Full Story: HIT Consultant
Media players vs. SoC displays
Historically, digital signage installations have used display screens with a separate Windows-or Linux-based media player/PC. However, around 2013, System on Chip (SoC) displays hit the market and have become more prevalent in recent years. Full Story: Digital Signage Today
EMAIL MARKETING
How to Charge Up Your Email Marketing With Video Enhancements
You may think the era of email is winding down. Full Story: MarketingProfs
Five email marketing tips for photographers
Keep your photography business top of mind with a well-thoughtout, ongoing email campaign. Full Story: Photofocus
E-COMMERCE
Four Key Tips for Successfully Getting Started in E-commerce
The e-commerce explosion over the last couple years—partly because of the COVID pandemic and changing consumer demands—is forcing many companies to rethink their approach, or non-approach, to online sales. Full Story: Logistics Management
GoDaddy Vs. Shopify: 2022 Comparison
Are you looking for an e-commerce platform to build an online store or business? If so, GoDaddy and Shopify are sure to come up in your search for an ideal website builder. Full Story: Forbes
PUBLIC RELATIONS
5 tips for PR pros moving into leadership positions
It’s important to find the work that “sticks.” “What’s the work that sticks to you no matter where you go, no matter what you do, because you’re good at it?” Full Story: PR Daily
Keyboard shortcuts for PR pros
There is no shortage of resources to help PR pros be better and faster at their jobs. Want to be a stronger writer? There are tools for that (looking at you, Grammarly). Full Story: PR Daily
MARKET RESEARCH
The Benefits of Geospatial Data Analysis in Market Research
In recent years, there has been a growing interest in the potential of geospatial data analysis in market research. Full Story: Geospatial World
WEB DEVELOPMENT
Steps Involved in Developing a Website
The website development process focuses on aesthetic features, including layout, user interface, and other visual components. Full Story: The Seeker Newsmagazine Cornwall
Webflow Vs. Wix: 2022 Comparison
This does take website development knowledge, and the unlimited amount of customization options can be overwhelming. Additional Features. Full Story: Forbes
MARKETING AUTOMATION
Will Robots Take Your Job? How Artificial Intelligence Will Change the Future of Work
Artificial intelligence is already affecting nearly every workplace in the country. Here’s how the future of AI may shape the workplace of tomorrow. Full Story: Reader’s Digest
Connecting the dots on website and CRM attribution
A local tech outfit wants to give SMEs the tools to drive attribution into their CRMs without the high cost and technical barriers that come with using big name players. Full Story: CMO
ANALYTICS & BUSINESS INTELLIGENCE
Importance of Business Intelligence in Today’s World
Business Intelligence (BI) describes technologies, applications, strategies & practices that are used to collect, analyze, and integrate other pertinent information to allow businesses to take informed and strategic decisions related to them. Full Story: CustomerThink
Business Intelligence in Product Merchandising
Does the information at hand give you a comprehensive view of your organization, the market, and your competition and allow you to drive change, adapt to the market, or eliminate inefficiencies? Full Story: Abasto
BRANDING AND DESIGN
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today. Full Story: Entrepreneur
How startups can leverage employer branding to compete for talent
In the first part of this two-part series, we focus on ‘why’ talent is considering startups and SMEs for their next career move. Full Story: Bizcommunity
VOICE STRATEGIES
Is Something SIRIously Wrong? Tracing the Rise and Fall of Apple’s Voice Assistant
With dissatisfactory feedbacks rising every day, an attempt to introspect the journey of Apple’s Siri. Full Story: Technowize