By Integrated Marketing Platform   | July 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Deepening Diversity, Equity and Inclusion in Marketing

The result is a renewed focus on Diversity, Equity and Inclusion (DE&I) initiatives related to race within many companies. Full Story: CMSWire

Why And How Digital Marketing Agencies Should Prepare For NFTs

NFTs are all the rage for brands, celebrities, musicians, artists and sports teams. Full Story: Forbes

Why Invoking Nostalgia Is One of the Most Effective Marketing Techniques

Unsure of your next marketing strategy? Here’s why nostalgia never fails. Full Story: Inc. Magazine

The Importance of Inclusive Marketing

It’s no secret that the mortgage industry—and the U.S. business world as a whole—can benefit from better representation and diversity. Full Story: MReport

3 Common Mistakes Brands Make With Representation in Marketing and How to Avoid Them

In marketing, not all forms of representation are created equal. Full Story: Inc. Magazine

5 Ideas for Your Small Business Digital Marketing Strategy

Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming. Full Story: Small Business Trends

Serious mistakes in Content Marketing that cost companies

Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need. Full Story: Entrepreneur

3 Biggest Challenges to Successful Influencer Marketing

This historic period brings new challenges to marketers. Here’s what you need to know. Full Story: Inc. Magazine

SOCIAL MEDIA

How to build a better corporate social media policy

It’s no secret that in today’s cancel-prone culture, social media can have a negative impact on companies – not just from corporate social media accounts, but also from those of individual employees. Full Story: Security Magazine

How to Reduce Targeted Ads on Social Media

Tired of your social feeds constantly reflecting your recent searches? Here’s how to reduce targeted ads on different sites. Full Story: MakeUseOf

Social Media Strategies for Small Companies and Startups

Developing a smart social media strategy for small companies and startups requires a considerable amount of imagination, drive, and perseverance. Full Story: Lexology

How social media influencers are ruling top business investments

Social networks have long been a part of our online lives. Their influence crosses many areas of our society, from arts and culture, religion and politics, ethnic and diversity issues, and of course, money matters. Full Story: Finextra Research

SEARCH ENGINE

Landing Page Tips for SEO and PPC That Improve Your User Experience

Chances are your company makes use of both SEO and PPC to maximize its sales. Full Story: Business 2 Community

5 Tips Of Branding Your Company With The Help Of SEO

For the growth of any company or business, branding is essential. Full Story: Hurricane Valley Times

How to Optimize for Google Featured Snippets: A 12-Step Guide

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. Full Story: Search Engine Journal

Google Ads – Can AI optimize your ads?

Google Ads is a very powerful marketing platform. Full Story: Business 2 Community

MOBILE MARKETING

Why Text Messaging Could Be The Marketing Tool You Can’t Live Without

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Full Story: Forbes

DoubleVerify: Mobile app video fraud exploded 50% in the last year

Advertising fraud on mobile applications exploded 50% in the last year, according to a new report from media measurement and data company DoubleVerify. Full Story: VentureBeat

5 Predictions for the Future of IoT and Mobile App Integration

The Internet of Things (IoT) and mobile app integration are two of the most sophisticated technologies that will alter the landscape. Full Story: Analytics Insight

Why Mobile Phones Make A Great Platform For Brand Engagement

Brand engagement is the practice of providing branded materials and experiences that add value to customers’ lives and create relationships between brands and consumers. Full Story: Telemedia Online

DIGITAL SIGNAGE/ SCREEN MEDIA

Programmatic Digital Out of Home has arrived

Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity

EMAIL MARKETING

How to perfect your email marketing automation strategies

As an affiliate marketer, you should be familiar with the wide-reaching benefits of email marketing. Full Story: Affiliate Insider

How Privacy Protection is Changing Email Marketing

Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. Full Story: Hospitality Net

E-COMMERCE

Best ecommerce website builder of 2021: Build the best online store for your business

An ecommerce website is imperative for anyone who is looking to sell products and services over the internet today, unlocking the hypothetical door to business growth and increased product sales. Full Story: TechRadar

3 Proven Strategies To Use Social Media For Ecommerce Marketing

The eCommerce industry has become highly competitive as more and more retailers are going online. Full Story: Entrepreneur

PUBLIC RELATIONS

Why live sports offer digital PR a unique opportunity to perform

As the Euros come to a close, Lucy Waldon, head of content production at Receptional explains how planning ahead around big sporting moments can reap major PR rewards. Full Story: The Drum

MARKET RESEARCH

MARKET RESEARCH SHOULD USE ITS INFLUENCE TO ADDRESS CLIMATE EMERGENCY, FINDS SECTOR SURVEY

UK – Researchers in the UK agree that the sector has a responsibility to address climate change, but the industry lacks awareness of how to take action, according to a survey from the Insight Climate Collective. Full Story: Research Live

WEB DEVELOPMENT

Web Development Trends For 2021 You Should Know About

Web development is one of those things that everyone notices, but so few people actually see. Full Story: Tech Guide

Why To Post Your Blog On LinkedIn Instead Of Your Company Website

I often get asked the question, “Why is no one reading my blog on my company website?” Very simply, I believe it’s because no one is going to your website to read your blogs (unless you’re, for example, in the publishing business). Full Story: Forbes

MARKETING AUTOMATION

Content management and Artificial Intelligence – the future of ContentOps

Artificial intelligence (AI) is eating the world, one boring, routine task at a time. Full Story: ITProPortal

Marketing Automation Provider Integrates with CDP Platform, Segment

Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers. Full Story: MarTech Cube

ANALYTICS & BUSINESS INTELLIGENCE

Wealth Marketing Analytics – Switch Likes And Shares For Quality Data

Even when wealth management could rely on in-person events, we still had analytics: marketing departments could count event attendees or business cards dropped into a bowl. Full Story: Forbes

Everflow Chooses Precog To Power Its Advanced Marketing Analytics Service

Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Full Story: MarTech Series

BRANDING AND DESIGN

Branding Vs. Lead Generation: Which Is Better For Your Business?

There is constant competition amongst brands when marketing their product or service. Full Story: TAPinto

What Can A Graphic Design Agency Do For Your Business?

For many entrepreneurs or businessmen, the development of their brand, as well as the advertising methods can be complicated subjects of which they do not have much knowledge. Full Story: My print resource

VOICE STRATEGIES

Windows 11 Will Support Rolling Back to Windows 10, but Not for Long

Microsoft took the wraps off Windows 11 recently, and we expect the new OS to arrive later this year. Full Story: ExtremeTech

Google rolls out updates in video calling app Meet for Android and iOS

Google has rolled out an update for the video calling app, Meet, that could make personal calls more enjoyable. Full Story: ET Telecom

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