By Integrated Marketing Platform | November 10, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY, Uncategorized,
MARKETING STRATEGY
Flexibility That’s Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts
Marketers are busy bees. We’re always running around to find the next task, the next metric, or the next step in our perfectly prepared marketing plan. Full Story: MarketingProfs
Unleash The Power Of Your Data And Improve Your Marketing
Data is crucial to improving marketing within a business, especially in today’s crowded and
highly competitive marketplace. Full Story: The Drum
Tips for Marketing During a Downturn
Here are 5 actionable marketing tips for your business that will help keep you relevant during an economic downturn. Full Story: ColoradoBiz Magazine
Improve Cross-Channel Marketing With A Customer-Enthralled Approach
Consumer habits continue to change as shoppers test new shopping methods and explore different brands and retailers. Full Story: MarTech Series
Marketers, this conference will answer all of your burning questions about marketing tech
What’s the future of marketing technology? Full Story: Mashable SEA
Why You Should Outsource Your Business Marketing to Expert Agencies
Any marketing webinar will tell you running a business isn’t the same as advertising it. Many great products gather dust on shelves because they haven’t been marketed properly. Full Story: MarTech Cube
The Current State And Future Potential Of Affiliate Marketing
In 2000, my company launched into what was effectively a cottage industry. The sector was small and nascent but packed with talented, passionate people. Full Story: Forbes
3 tips to maximize your small business marketing budget
The effects of the global pandemic have led to economic uncertainty, and small businesses are the most vulnerable due to their lack of resources. Full Story: Lexington County Chronicle
SOCIAL MEDIA
12 Facebook marketing tools to help your business scale
Don’t sleep on your Facebook marketing tools. Full Story: Sprout Social
Twitter Announces New Business Marketing Workshop Series to Help Improve Your Tweet Strategy
This could be helpful – Twitter has announced a new series of free ‘Twitter Flight School’ workshops, which will provide in-depth, expert insights into how to set up your business for success in the app. Full Story: Social Media Today
Advertising: Social Media or Google? Which is Better?
If you’re looking to expand your business reach and visibility, investing in online ads can give
you great results. Full Story: Promo Marketing Magazine
The rise of casual social media: How authentic can we truly be?
Once a day, the world stops for two minutes. Full Story: The State News
SEARCH ENGINE
Local SEO trends that will drive Google rankings in 2022
When looking for a product or service online, you’re more likely to choose a business near
you. Full Story: BusinessMirror
4 Reasons Your Business Should Work With An SEO Agency
Hiring an SEO agency is crucial to helping your business’s online presence grow. Full Story: Entrepreneur
4 SEO Opportunities in Google Search Console
Search engine optimization is not a one-time task but an ongoing process. As your site grows and Google’s algorithm evolves, inevitable SEO issues will likely occur. Full Story: Practical Ecommerce
How To Forecast SEO Outcomes With Better Precision & Transparency
Through precise and reliable forecasting, you can plan an SEO strategy that confirms your SEO’s value and that your shareholders can trust! Full Story: Search Engine Journal
MOBILE MARKETING
How to evaluate the effectiveness of mobile marketing strategies/campaigns
In the modern era driven by technology, organizations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. Full Story: Adgully.com
Intellectual property considerations when building a mobile app
An application software (app) is a program or group of programs designed to help customers perform particular activities. Full Story: Businessday.ng
New tool checks if a mobile app’s browser is a privacy risk
A new online tool named ‘InAppBrowser’ lets you analyze the behavior of in-app browsers embedded within mobile apps and determine. Full Story: Bleeping Computer
3 Must-Haves to Include in Your Retail Mobile App
The app market is worth around $420 billion, giving you a clear idea of why so many people and businesses are trying to get a piece of the action. Full Story: EconoTimes
DIGITAL SIGNAGE/ SCREEN MEDIA
OOH powerful tool for brand awareness
When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Full Story: Digital Signage Today
Report debunks myths about DOOH advertising
“Innovation and performance-based strategies aren’t reserved for digital media alone. Our customers are running big, bold, measurable OOH campaigns. Full Story: Digital Signage Today
EMAIL MARKETING
If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working out for most marketers? Full Story: MarTech Cube
How to Use Customer Testimonials Effectively — 7 Ways to Do It
On the other hand, if you are looking for written and video reviews, consider contacting your customers via an email marketing campaign to see if they are… Full Story: CustomerThink
E-COMMERCE
12 E-Commerce Website Design Best Practices & Examples
Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site- wide navigation and individual page layouts. Full Story: Forbes
Best Free E-Commerce Website Builders (2022)
With more of the world connected than ever, accessing the global marketplace has only gotten easier. Full Story: Forbes
PUBLIC RELATIONS
Is Your Startup Ready For Professional PR?
As a serial entrepreneur and three-time company founder who has worked with several public relations firms, I understand what finding the right firm can do for a solid startup that is ready for PR. Full Story: Entrepreneur
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. Full Story: Entrepreneur
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we
often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Will More than 70% of All Software Be Built No-Code or Low-Code Platforms by 2025?
Have you ever wanted to build a website or app but weren’t sure where to start? One solution
is to use low-code or no-code tools to get things done. Full Story: OfficeChai
Website development: Ways to develop a perfect web resource
Too many people start “nailing it” right away without taking the time to create a proper plan.
Full Story: Robotics & Automation News
MARKETING AUTOMATION
Artificial Intelligence And The Future Of Marketing
Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes
A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach
Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink
ANALYTICS & BUSINESS INTELLIGENCE
Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Customer Experience: Key Pillars For Continuous Improvement
… across business domains including marketing, sales and compliance. is the basis for what most people recognise as “business intelligence” and might. Full Story: International Banker
BRANDING AND DESIGN
Why Your Brand Should Care About Influencer Marketing
Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Full Story: CMSWire
The Importance Of Branding Your Recruiting Process
Employer branding matters. Research shows that 75% of job seekers will investigate a company’s reputation before applying for a job, and 50% of job seekers. Full Story: Forbes
VOICE STRATEGIES
Google Assistant Adds Quick Phrases for Skipping Wake Words to Nest Hub Max
Google Nest Hub Max owners don’t always need to say “Hey, Google” to activate the Google Assistant anymore. Full Story: Voicebot.ai