By Integrated Marketing Platform | November 11, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
B2B marketing’s need for speed
Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead. Full Story: Marketing Tech News
The Marketing Funnel and Affiliates – Not What You Think
Traditionally, affiliates have been the afterthought on the media plan; the catchment and fulfilment part of the demand created elsewhere, with comms granted to the lucky last toucher. Full Story: PerformanceIN
5 Ways Conversational Automation Can Increase Marketing Conversions
AI has empowered intelligent chat beyond answering simple queries. See how they can super power your customer journey. Full Story: MarTech Series
Why Customer Advocacy Is Key To B2B Marketing
Customer advocacy—getting customers to be your champions and explaining how your product or service solves their key business problems—is critical for any B2B demand-generation strategy. Full Story: Forbes
If Event Marketing Is Now Digital Marketing, How Can Brands Nail Events In The Zoom Era?
Event marketing has changed substantially over the last two decades. Full Story: Forbes
Why Now Is The Time To Think About Adaptability In Your Marketing Approach
While marketing has long been a fast-paced industry, marketers have also learned to brace for sudden change. Full Story: Forbes
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back
It’s about to get more expensive to connect with your target audience through the mailbox. Full Story: Adweek
Should I be insourcing or outsourcing my digital marketing?
There is a divide among corporates on whether companies should be insourcing or outsourcing their digital marketing. Full Story: Bizcommunity
SOCIAL MEDIA
Influencing The Education Of Authentic Social Media
It may have taken approximately a decade to settle into the social media world that is now ubiquitous to the experience of being human in the developed world. Full Story: Forbes
14 Tips for Generating Results as a Social Media Content Creator
Are you looking for ways to improve your social media content strategy? Want to share better content that generates more engagement with your followers? Full Story: Social Media Today
10 tips to improve your relationship with social media
Technology, especially social media, is an innovative and helpful tool that makes life more convenient and enjoyable. Full Story: BusinessMirror
Pinterest Holds at 433 Million Users, Posts 9% Increase in Revenue
The mixed results keep coming from Pinterest, which has today published its Q2 2022 performance update, which shows no growth in active users, and lower than expected revenue intake. Full Story: Social Media Today
SEARCH ENGINE
Tips For Leveraging The Power Of Voice Search Optimization
More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX. Full Story: Search Engine Journal
Winning SEO’s 4 Featured Snippet Types
In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). Full Story: JumpFly
5 Reasons Why SEO Matters for Your Startup
Building a solid online presence for your company is as important as running the company itself. Using SEO will boost your startup over your competitors. Full Story: Entrepreneur
How Long Does It Take to Learn Real Estate SEO?
The internet is a ubiquitous tool that we all use every day, sometimes several times a day. We use it for entertainment, to get our news, to communicate with friends and family members, and to do all sorts of business. Full Story: Realty Biz News
MOBILE MARKETING
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort. Full Story: Auto Remarketing
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, Full Story: Digital Signage Today
EMAIL MARKETING
5 Tactics for Improving Your Email Marketing
Email’s universal popularity makes it a prime medium for your marketing messages. Full Story: ASI Central
7 Benefits of Email Marketing to help your Business
Email marketing is an essential tool to create a targeted and personalized campaign. 98% of advertisers think personalization progresses client connections. Full Story: Tech Times
E-COMMERCE
Tips for Preventing Shopping Cart Abandonment
Two key strategies to combat rising prices and optimize the customer checkout experience. Full Story: Total Retail
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
5 New Public Relations Trends for 2023
Here’s the scoop on new trends you should follow in the public relations industry. Full Story: Entrepreneur
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
When looking at both web design and web development we must look at what they each entail. This will then determine their differences and even their similarities. Full Story: The Irrigator
Past, Present, Future: How User-Generated Content Will Ignite the Metaverse
Microsoft FrontPage and Macromedia’s Dreamweaver were introduced to democratize website creation but required some web development and coding skills. Full Story: ATD
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Beyond Dashboards: The Future Of Analytics And Business Intelligence?
Analytics and business intelligence (BI) have long been understood to be fundamental to business success. Full Story: Forbes
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
BRANDING AND DESIGN
8 Graphic Design Trends that Will Dominate 2023
It’s now 45 days till Christmas, which means we’re 51 days away from 2023. Full Story: Social Media Today
What’s The Next Big Thing In Logo Design?
The year 2022 is more than halfway over, and with an eye on the future, it’s time to start thinking about what comes next. Full Story: Forbes
VOICE STRATEGIES
How Voice Technology Is Reshaping the Retail Experience For Consumers And Merchants
Voice payments could be the revolution that boosts customer experience, satisfaction and revenue, all at the same time. Full Story: Entrepreneur