By Integrated Marketing Platform | November 07, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Using Data To Optimise Influencer Marketing
Influencer marketing is a great way to improve your reach and engagement on social media platforms. Full Story: Talking Influence
How SEO and content marketing work together
With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone. Full Story: Search Engine Land
Do businesses still need newsletters for marketing?
For the sales team, it aids in lead generation, qualification, and ongoing communication with prospects throughout the sales process. Full Story: Retail Technology Innovation Hub
Accelerating The Norm: How Technology Is Improving Everyday Marketing Processes
Failing to implement the newest technology in your marketing operations could mean poor results, clunky processes and wasted money. Full Story: Forbes
The New Role Of Marketing: Drive Business Growth By Reimagining Customer Engagement
All the above statements are true. Things seem to be moving faster, now. Technology is advancing at an accelerated pace. Full Story: Forbes
How To Navigate SaaS Marketing During A Downturn
Entering a recession is daunting and requires tough decisions from executives to ensure their business survives. Full Story: Forbes
What’s Broken In Marketing — And How We Can Start To Fix It
Quad is in the business of helping brands master what we call the marketing experience (MX), which includes every effort intended to drive an… Full Story: Forbes
How to Write a High-Performing Content Marketing Strategy
It is all about understanding what’s working best to achieve the goals you established at the beginning of the process when optimizing a brand’s content marketing strategy. Full Story: Entrepreneur
SOCIAL MEDIA
Respond to Social Media Inquiries Faster – And Reap the Benefits
First, why do you want to increase your social media response times? Don’t you have a strategy to build, content to create, or reports to run? Full Story: Social Media Today
Here’s How Social Media Giants—Including Twitter And Meta—Are Bracing For Midterm Misinformation
Topline. All major social media platforms have outlined plans to tackle misinformation around the midterm election and its immediate aftermath,… Full Story: Forbes
Why Effective Content Marketing Will Transform Your Social Media
Does your brand make the most of its social media content? Full Story: Entrepreneur
Top social media apps are struggling after a decade of dominance. Full Story: The New York Times
SEARCH ENGINE
SEO Testing: 8 Experiments To Improve Organic Traffic
Is your search engine optimization strategy stuck in a rut? Here are some things you can experiment with to improve your ranks and drive traffic. Full Story: Search Engine Journal
In the world of search engine optimization (SEO), there are certainly a lot of acronyms to keep up with. Full Story: News Anyway
Doing More With Less: 30 Minutes Of Local SEO Every Week
If you want to improve your local SEO but don’t have a lot of time, focus on these 5 areas to grow your local search presense. Full Story: Search Engine Journal
12 Ultimate Tools & Tactics For Effective Content Strategies In 2023
Looking for this year’s keys to help you build your next content marketing strategy? Wish you had a powerful content roadmap to help your business reach new heights in 2023? Full Story: Search Engine Journal
MOBILE MARKETING
Major Mobile App Development Trends In 2022 That You Need To Keep Your Eye On
Mobile apps are the future of technology, and it is not just because they are convenient to use, the way we do business, and how we interact with people. Full Story: EIN News
Don’t Scare Your Customers With These Mobile App Strategies On Halloween
Learn how marketers can increase customer engagement using mobile applications during Halloween. Full Story: Spiceworks
Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement
Alongside the release of iOS 16.1 last week, Apple quietly rolled out SkAdNetwork 4.0 (SKAN 4), the latest version of its privacy-based campaign measurement framework. Full Story: Digiday
Five effective strategies to increase mobile app downloads
Every app developer dreams of having their app shared by millions of users, leading to a massive increase in downloads and, ultimately, revenue. Full Story: Retail Technology Innovation Hub
DIGITAL SIGNAGE/ SCREEN MEDIA
How Rituals manages digital out of home ads with data
Data-led, in-house media buying can be transformative for brands. Full Story: Campaign
Eight ways to maximise digital out of home
Digital out-of-home (DOOH) is changing fast with capabilities of scale and targeting that make it an increasingly cost-effective and integral part of any brand’s media mix. Full Story: Campaign
EMAIL MARKETING
3 Strategies to Earn Consumer Trust in Email Marketing
Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. Full Story: Harvard Business Review
Essential steps for businesses to create demand
Email marketing is a useful tool to communicate with your customers or target audience, just don’t email too often and keep your message concise – say what… Full Story: TechNative
E-COMMERCE
3 Common Mistakes to Avoid When Scaling Your E-Commerce Business
One of the mistakes emerging brands commonly make as they begin scaling e-commerce business is not providing their fulfillment partner with forecasts,… Full Story: Inc. Magazine
Looking forward: e-commerce trends for 2023
The future of e-commerce unfolded in double-time over the past two years as the world grappled with the juxtaposition. Full Story: SmartCompany
PUBLIC RELATIONS
Digital PR Strategies That Can Improve Your SEO
Every serious SEO strategy discusses building high-value backlinks. Full Story: Forbes
The Intersection of Public Relations and Customer Experience
Can PR and CX work together? We say yes. A symbiotic relationship between these two functions can only enhance the brand. Full Story: CMSWire
MARKET RESEARCH
Market research could be tricky if you are a novice in the online business
By knowing the target audience better, businesses can develop the most ideal branding and marketing strategies. Full Story: Dazeinfo
WEB DEVELOPMENT
How Long Does It Take To Learn How to Code Professionally?
The job market for coding has been booming in recent years. Full Story: Gizmodo Australia
How Much Does It Cost to Make a Website in 2022?
Are you a budding entrepreneur looking forward to kickstarting your digital business or an enterprise looking to enhance. Full Story: Appinventiv
MARKETING AUTOMATION
10 of the Best B2B Marketing Automation Platforms
Manually managing your company’s marketing efforts can become a lofty task. Full Story: Solutions Review
A Quick Guide to Retail Marketing Automation and How to Make It Work for Your Business
Automation is here to stay. Full Story: RIS News
ANALYTICS & BUSINESS INTELLIGENCE
5 business intelligence myths standing between you and a data-driven business
For decades, business intelligence (BI) and analytics tools have promised a future where data can be easily accessed and transforme. Full Story: VentureBeat
Using Data Analytics to Drive Influencer Marketing Outcomes
With an ever increasing number of consumers tethered to their phones for work, social, and everything in between. Full Story: MarTech Series
BRANDING AND DESIGN
Three Signs Your Brand Isn’t Connecting with Customers
Customers have high demands for businesses, expecting personalized service across every touchpoint with a brand regardless of channel,… Full Story: CustomerThink
5 Tips to Develop Your Personal Travel Brand on Social Media
Social media made a tremendous impact on travel over the past decade, and it is here to stay. Full Story: Travel Market Report
VOICE STRATEGIES
Apple to change ‘Hey Siri’ command for voice assistant
Single wake phrase might help Apple’s Siri compete with Amazon’s Alexa: Full Story: The Hindu