Integrated Marketing Platform | Weekly Update – May 8, 2023

By Integrated Marketing Platform | May 08, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Precise Marketing Is The Key To Authentic Audience Connections

Research has found that social isolation, loneliness and living alone are associated with an increased risk of all-cause mortality. Full Story: Forbes

3 principles for bridging the B2B-B2C marketing chasm

Lines have blurred between B2B and B2C marketing, Full Story: DigitalCommerce360

3 Critical Elements of a Successful Partner Marketing Plan

As more and more pressure is placed on partner marketing teams to execute and scale their programs, Full Story: TechTarget

Ethical Marketing: 4 Values All Brands Should Strive For

Today, consumers demand that companies not only offer quality products and services but also behave ethically in their marketing practices. Full Story: Forbes

4 Ways Marketing Can Help Improve the Customer Onboarding Process

Here’s how effective marketing can build trust, enhance brand reputation and reduce customer abandonment during onboarding. Full Story: Entrepreneur

5 Marketing Trends To Watch This Year

Regardless of industry, marketing trends are worth watching. Full Story: Forbes

SOCIAL MEDIA

10 Ways To Promote Your Retail Product With Social Media

If you’re a leader at a physical brand having trouble promoting itself online, you’re most certainly not alone. Full Story: Forbes

The complete guide to social media community management

In today’s new social media landscape, engagement is right up there with entertainment and with good reason. Full Story: sproutsocial

Meta Previews New AR and Shopping Ads at NewFronts

Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, Full Story: SocialMediaToday

YouTube Content Strategy for Businesses

Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? Full Story: SocialMediaExaminer

7 WAYS TO GET MORE SOCIAL MEDIA FOLLOWERS – FAST

It’s tough growing a following on social media platforms. Full Story: Plann

SEARCH ENGINE

Top 10 SEO benefits of building a brand that people trust

To grow your business, brand building and SEO must go hand in hand. Full Story: Search Engine Land

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

Digital strategies are dictating PR campaign tactics more than ever. Full Story: MarketingProfs

3 Steps To Building A Winning Holistic SEO & PPC Strategy

Learn how a holistic approach to search marketing can boost your rankings and drive results for

your business. Full Story: Search Engine Journal

Off-Page SEO Hacks To Boost Your Traffic

We’ve talked extensively about search engine optimization (SEO). Full Story: Pacific54

SEO and content: How businesses can strike a balance

To succeed in today’s market, SEO and content teams should join forces to devise a robust marketing plan that ensures the achievement of business objectives. Full Story: FastCompany

MOBILE MARKETING

Nine Mobile App Features That Could Improve Customer Retention And Satisfaction

With the average user interacting with around nine to 10 apps a day, Full Story: Forbes

How Is Big Data Impacting Mobile App Development?

In recent years, the amount of data generated by mobile devices has exploded, and this has had a significant impact on mobile app development. Full Story: Techspective

Beyond optimisation: a mobile-first strategy is a necessity

Smartphones revolutionised our lives over 15 years ago, Full Story: Mobile Marketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

A DOOH Buyer’s Perspective On Supply Chain Innovation

With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. Full Story: Ad exchanger

Effective Outdoor Advertising: The Perfect Balance Of Art And Science

Remember the hype around Apple’s iconic “Shot on iPhone” campaign? Full Story: Forbes

EMAIL MARKETING

How to Effectively Use Email Marketing to Grow Your Business?

To help you harness the power of email marketing for your business, we’ve gathered 13 expert tips from marketing professionals and business leaders. Full Story: Grit Daily

3 secrets about email marketing and sending your own newsletters

Email marketing is one of the best ways to reach your target audience. Full Story: Komando

9 Ways A.I. can Help You Leverage Email Marketing

“A.I. is the future”– For the longest time, we’ve been hearing this expression rent the air all around us. Full Story: techgenyz

E-COMMERCE

E-Commerce And Third-Party Services: Are They Putting You At Risk?

It’s almost impossible to run an online business without using third-party tools. Full Story: Forbes

Why Growth Hacking Is More Important Than Ever In E-Commerce (And What You Can Do About It)

Growth hacking has long had a weird reputation. Full Story: Forbes

Wix Vs. Shopify For E-Commerce Businesses

Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes

What E-Commerce Retailers Should Know About Dynamic Pricing

Customers are more educated and tech-savvy than ever, Full Story: Forbes

Powering Up Your Business With E-Commerce Data

Do you know that according to stats, 218.8 million consumers are predicted to shop online in 2023? Full Story: Robotics and Automation News

PUBLIC RELATIONS

How You Can Help Your Public Relations Provider Help You

A successful public relations effort requires input and engagement from both the PR provider AND the client. Full Story: Entrepreneur

How to Integrate Public Relations with Investor Relations: 4 Effective Steps

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, Full Story: Nasdaq

10 Benefits Of PR For Your Business—And How To Take Advantage Of Them

Let’s face it—making your brand stand out from the competition can be daunting. Full Story: Forbes

MARKET RESEARCH

4 Ways The Right Market Research Platform Will Benefit Your Brand

More decisions to make. Less time to make them. And too little insight to inform them. Full Story: Forbes

WEB DEVELOPMENT

The Future of Web Development in the Age of AI

As we sail full steam ahead into the age of artificial intelligence, the web development landscape is evolving at breakneck speed. Full Story: TechTimes

6 CSS Tips for Better Web Development and Enhancing Your Web Design Skills

These tips will help you use CSS to its full potential. Full Story: Make Use Of

React JS Emerges A Clear Favorite Among World Leaders In Web Development

In a dramatic shift in the tech industry, React JS has emerged as the clear favorite among world leaders in web development. Full Story: Tech Business News

10 Web Design Tools You Shouldn’t Miss

Web design is a crucial aspect of building a successful online presence. Full Story: Host Review

The Future of Low Code No Code

Low-Code/No-Code (LC/NC) platforms are revolutionizing the software development industry. Full Story: Datamation

MARKETING AUTOMATION

Making the most of marketing automation

Targeted campaigns gleaned from quality customer data-led insights are bound to increase conversions and, eventually, brand sales. Full Story: FinancialExpress

The Need to Use Artificial Intelligence Ethically

Artificial intelligence is here to stay. But, will we be able to use it for the benefit of the development of society? Full Story: Exploringyourmind

How to integrate Artificial intelligence into your content marketing strategy

In recent years, especially in recent months, artificial intelligence (AI) has become a highly controversial topic around the world. Full Story: Benzinga

The Benefits of Artificial Intelligence for Business

Al-powered systems can evaluate data and provide insights that can inform business decisions. Full Story: CIO Review