Layering adds power to your PR
Whether you have a PR team or DIY it, consider the advantages of layering your PR to get the most out of your content. Full Story: Designers Today
How Covid-19 affected the way PR professionals engage with media
Before, it was easier for PR professionals to interact with reporters for the purpose of generating publicity in newspapers (print or online) or even to motivate for interviews on radio or TV for our clients. Full Story: The Rep
Why live sports offer digital PR a unique opportunity to perform
As the Euros come to a close, Lucy Waldon, head of content production at Receptional explains how planning ahead around big sporting moments can reap major PR rewards. Full Story: The Drum
Quick and easy public relations strategies businesses overlook
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors. Full Story: Dynamic Business
Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR has a mixed reputation, particularly in B2B marketing. Marketing departments tend to see PR as a standard part of the marketing mix. Full Story: CMSWire
It’s that simple. One factor, above all others, is key to making PR successful — and this is partnership. Full Story: Media Update
Five Benefits Of Using PR And How It Can Assist Your Business
Every company, no matter the size, depends upon its reputation for success. Public relations, also known as PR, is a key management tool for businesses to help achieve its goals and improve its image. Full Story: Forbes
How Covid-19 has affected the way PR professionals engage with media
Media relations by definition involves working with the media to inform the general public about an organisation’s activities including its mission and vision in a positive, consistent and credible manner. Full Story: Bizcommunity
